1. Using SurfAid to find the number of hits that your Marketing URLs are receiving. Michigan.gov Marketing URL Traffic Statistics

2. Where to find Marketing URLs in SurfAid Marketing URLs show up in SurfAid as a Redirect under Traffic Types. The Marketing URLs are format in SurfAid as: /Redirect-302/redirectname You can find the instruction for generating a report at: http://www.michigan.gov/documents/surfaid_redirects_109494_7.pdf http://www.michigan.gov/documents/surfaid_redirects_109494_7.pdf

3. Instruction for running a report for redirects. Instruction for using SurfAid to find the number of hits that a redirect(s) has received. (Note: The following instructions assume that you are already familiar with using the Data Analysis tool in SurfAid.) 1.Log in to SurfAid and then open the Data Analysis tool. 2.From the Control panel, select ‘Traffic Type’ from the Area of Analysis tab. Area of Analysis tab Traffic Type

4. Instruction for running a report for redirects continued… 3.Click the Measurements tab and select ‘Hits’ Measurements Tab Select ‘Hits’ for Measurements.

5. Instruction for running a report for redirects continued… 4.Click the Dates tab and enter the date range you would like to run your report within. 5.Click the Filters tab and then highlight the Redirects Category. (Try to avoid clicking on the plus or the folder icon because it will open all of the URLs from the Control panel, which can take quite while.) Filters Tab Redirects Category Note: Try to avoid clicking on the plus or the folder icon because it will open all of the URLs from the Control panel, which can take quite while.

6. Instruction for running a report for redirects continued… 6.Next, from the Tools menu, select Control Panel and then ‘Search For Resources…’ “Search for Resources…” menu item.

7. Instruction for running a report for redirects continued… 7.From the Search dialog box, enter your matchstring; For example (/Redirect*/familyhistory). Next, Uncheck the Case Sensitive box. 8.Click the Go button to save your matchstring.

8. Instruction for running a report for redirects continued… 9.Now click the Update button at the bottom of the Control Panel pane to submit the query.

9. Instruction for running a report for redirects continued… 10.When the query finishes the Data Panel should show results similar to the graphic below.

10. Top ten redirects for November 2004 Traffic Type11/1/04 - 12/1/04 Sorted On HitsHits /Redirect-302/vote185,733 /Redirect-302/unclaimedproperty20,085 /Redirect-302/selfserv19,654 /Redirect-302/meap5,501 /Redirect-302/meap-secure4,129 /Redirect-302/census4,040 /Redirect-302/talentfreeway3,536 /Redirect-302/healthlicense3,351 /Redirect-302/meritaward3,046 /Redirect-302/mshdaredirect2,883

11. Marketing URLs Used in content. If you are going to use a Marketing URL (redirects) in your content please use the path to the redirected URL in your a href statement. For Example: If you were to create a link in a piece of content to the Family History Month at the Department of History, Arts and Libraries, which has the marketing URL www.michigan.gov/familyhistory that redirects to http://www.michigan.gov/hal/0,1607,7- 160-17447_25622---,00.html this is how we recommend the you create your link: www.michigan.gov/familyhistoryhttp://www.michigan.gov/hal/0,1607,7- 160-17447_25622---,00.html www.michigan.gov/familyhistory The only time that anyone should be creating links like the one below is if the link is going to be used in in marketing material. www.michigan.gov/familyhistory