1. Writing Letters to Potential Participants

2. Why should you write a letter? To recruit To raise awareness To ask for specific assistance

3. When should you write a letter? When you don't know the potential member well enough for personal contact When it's difficulty to reach the potential member When you want to convey some detailed information

4. How should you write the letter? Use general principles of persuasion Get the reader's attention Personalize the letter State reason you're writing Give a good reason to join Make a simple request Tell the reader how to fulfill it Express your appreciation Proofread, sign, and mail