1. Extension Marketing Focus Group Data & Recommendations Maria Bowie Extension Program Planning 2012 Info for PDCs, Program Leaders

2. Extension Marketing Background Original marketing plan updated and launched in 2005, which included: – Roll out of plan, training and materials during Program Planning Week – Presentations at all secretary trainings – Presented at Winter School general session +: Distribution of new county office signs Shirts, magnets and other promotional materials

3. Extension Marketing background Formation of statewide banner programs 2007 – 2008: Walk Georgia & waterSmart Formation of extension marketing advisory team in 2011 which recommended focus groups Conducted four focus groups spring 2012: – Sumter, Burke, Morgan and Fulton counties

4. Extension Marketing Focus group data responses: – Disconnect between UGA, Extension and 4-H – Need to focus on improving extension brand/logo – Extension is soil testing (potential place for branding) – Extension agent is the credible source of information within organization- focus on individual agent more – ‘faces of extension’

5. Extension Marketing Focus Group Use postal mail Visibility of office can be improved with signage Reduced FCS programming being noticed Institutional heritage had programs that served the whole family (man, woman, child) Know how. Know now. = favorite slogan

6. Next Steps Retool image with lovable logo (‘G’) Work with extension marketing advisory team to develop system of templates, materials, and trainings that use consistent logo & messaging Internal rollout during fall 2013 Public adoption in 2014 in tandem with Extension big birthday bash

7. Following Thru Drop ‘Learning for Life’ use Focus on organizational mark/logo Post 2014 roll out ‘Know how. Know now.’ Integrate extension marketing effort with CAES Strategic Planning Implementation Send Maria suggestions on things to be included with plan, training, materials, etc.