1. © 1999 Stefan Rufer - Mirko Buholzer. All rights reserved.University of Applied Science HTA Biel-Bienne Wearable Things - Course Marketing 1© 1999 Stefan Rufer - Mirko Buholzer. All rights reserved.University of Applied Science HTA Biel-Bienne Wearable Things - Course Marketing 1

2. © 1999 Stefan Rufer - Mirko Buholzer. All rights reserved.University of Applied Science HTA Biel-Bienne Wearable Things - Course Marketing 2 Overview Geschichte, Wearable Einführung Wearable Beispiele Swatch Access –Business Model –Komponenten –Technik –Anwendungen –Future Zusammenfassung / Fragen

3. © 1999 Stefan Rufer - Mirko Buholzer. All rights reserved.University of Applied Science HTA Biel-Bienne Wearable Things - Course Marketing 3 Geschichtliches 1250 Brille 1750 Uhr 1979 WalkMan 1987 Terminator 1995 Intelligente Kleider

4. © 1999 Stefan Rufer - Mirko Buholzer. All rights reserved.University of Applied Science HTA Biel-Bienne Wearable Things - Course Marketing 4 Einführung Wearables Wearable Things versus PDA –extrem portabel und proaktiv –freihändige Benützung –Sensoren: Kamera, Mikrofon, GPS... Head Up Displays Augmented Reality

5. © 1999 Stefan Rufer - Mirko Buholzer. All rights reserved.University of Applied Science HTA Biel-Bienne Wearable Things - Course Marketing 5 Wearable Beispiele Remembrance Agent WearCam Brille Militärstrategie mit Windows CE Reparatureinheiten IBM Japan

6. © 1999 Stefan Rufer - Mirko Buholzer. All rights reserved.University of Applied Science HTA Biel-Bienne Wearable Things - Course Marketing 6 Reparatureinheit

7. © 1999 Stefan Rufer - Mirko Buholzer. All rights reserved.University of Applied Science HTA Biel-Bienne Wearable Things - Course Marketing 7 Swatch Access - Business Model Beteiligte Parteien –Swatch: Uhr –SkiData: Zutrittssysteme –OPOS: Backend Server Betreiber –Kunden

8. © 1999 Stefan Rufer - Mirko Buholzer. All rights reserved.University of Applied Science HTA Biel-Bienne Wearable Things - Course Marketing 8 Swatch Access - Marktgrössen Wertverhältnisse –teure Anschaffung Marktgrössen –Marktvolumen –Marktpotential –Marktkapazität

9. © 1999 Stefan Rufer - Mirko Buholzer. All rights reserved.University of Applied Science HTA Biel-Bienne Wearable Things - Course Marketing 9 Swatch Access - Komponenten Uhr OPOS Systeme Private Reader/Writer

10. © 1999 Stefan Rufer - Mirko Buholzer. All rights reserved.University of Applied Science HTA Biel-Bienne Wearable Things - Course Marketing 10 Swatch Access - Technik Elektromagnetischer Zugriff Unique ID in der Uhr Applikationen –Company-ID –Application-ID Sicherheit –Firmenpasswort –Uhren-ID –Algorithmus

11. © 1999 Stefan Rufer - Mirko Buholzer. All rights reserved.University of Applied Science HTA Biel-Bienne Wearable Things - Course Marketing 11 Swatch Access - Anwendungen Zutrittskontrollen –Skigebiete, Grossanlässe –Frimen, Hotels mit genauen Policies –City- und Museumspässe E-Commerce –OPOS in Hotels, TouristInfo CyberCash mit Punktesystem –Restaurant, Genf –Club Med

12. © 1999 Stefan Rufer - Mirko Buholzer. All rights reserved.University of Applied Science HTA Biel-Bienne Wearable Things - Course Marketing 12 Swatch Access - Future Benutzeridentifikation via Hautanalyse in Entwicklung Ticketverkäufe / CyberCash via Internet

13. © 1999 Stefan Rufer - Mirko Buholzer. All rights reserved.University of Applied Science HTA Biel-Bienne Wearable Things - Course Marketing 13 Summary Moderne elektronische mit minimaler bewusster Interaktion Business Model: Enabling Tool Swatch Access Integration Internettechnologie auch hier als Ziel

14. © 1999 Stefan Rufer - Mirko Buholzer. All rights reserved.University of Applied Science HTA Biel-Bienne Wearable Things - Course Marketing 14 Fragen ?