1. From daring to dream something radical to framing an evidence-based vision that’s relatively conservative Quitting All current smokers quit Healthy Kiwis Less death, harm and inequality caused by tobacco Prevention No one starts smoking Support to Quit Smokers are motivated and enabled to become Smokefree Demand/Supply Reduction Tobacco is very difficult to sell, supply or purchase Protection of Children Young people are not exposed to smoking or tobacco marketing Cessation More quit attempts More use of NRT Full access to excellent support and treatment Smokers know their options Smokers regularly nudged to quit Legislation & Regulation Annual tax increass Retail licensing Plain packaging Smokefree Cars Effective pack warnings Full FCTC implementation Public Support Smokefree spaces, places and events New Zealanders are aware of harms of smoking, benefits of quitting, and risks of exposure to children New Zealanders support 2025 goal Impacts of Tobacco Control sector Activities by 2015 SMOKEFREE AOTEAROA/NZ 2025 The Roadmap (Logic Model) HOMES I CARS I

2. Census 2013 Census 2013 indicated smoking prevalence had fallen to 15% (from 23% in 2006). This is likely due to : A series of annual tax increases A retail display ban Better cessation products and methods The ABC approach through healthcare

3. What does this mean for kids? Smokefree Coalition wondered whether the declining smoking prevalence meant fewer children exposed to tobacco. So we asked: For the number of children living in households where at least one adult smokes The household’s income of every child living where at least one adult smokes

4. Census 2013 Ie. 27,000 children * Ie. 98,000 children * Ie. 65,000 children *Ie. 42,000 children * Ie. 58,000 children * Ie. 10,000 children * Ie. 33,000 children * Ie. 19,000 children * Ie. 17,000 children * Ie. 10,000 children * Ie. 26,000 children * Ie. 24,000 children * Ie. 6,000 children * Ie. 21,000 children * Ie. 28,000 children * Ie. 15,000 children * Ie. 56,000 children * Ie. 4,500 children * Ie. 7,000 children * Ie. 36,000 children *...in real numbers of children *living in households where at least one resident smokes DHB regions where children’s exposure is correlated to lower income DHB regions where children’s exposure is correlated to higher income

5. Poverty and tobacco exposure Ie. 4476 (17%) children * Ie. 11,538 (12%) children * Ie. 5684 (9%) children *Ie. 4989 (12%) children * Ie. 7400 (13%) children * Ie. 1891 (18%) children * Ie. 4440 (14%) children * Ie. 2654 (14%) children * Ie. 2082 (12%) children * Ie. 1673 (16%) children * Ie. 3939 (15%) children * Ie. 3397 (14%) children * Ie. 883 (14%) children * Ie. 2312 children * Ie. 2683 (10%) children * Ie. 1894 (12%) children * Ie. 4882 (9%) children * Ie. 565 (13%) children * Ie. 680 (9%) children * Ie. 3813 (11%) children *...in real numbers (and percentage)of children *living in households where at least one resident smokes with <$25K income

8. That future generations of New Zealanders will be protected from exposure to tobacco so that they can enjoy Smokefree lives http://www.sfc.org.nz/documents/100 701AchievingtheVisionweb.pdf Pp18-20

9. Maori Affairs Select Committee Inquiry on the tobacco industry in Aotearoa and the consequences of tobacco use for Maori

10. Framing the debate SF NZ BY 2020 BAN IT NOW

13. From daring to dream something radical to framing an evidence-based vision that’s relatively conservative

14. Plan together a health promotion campaign for one region that not only promotes Smokefree Cars, but builds public support for its legislation Who are the local stakeholders you need to engage for this to work? What resources do you need? How much time will it take to implement this campaign strategy?

15. National Database

16. Julia RoutPrudence Stone Stroke FoundationSmokefree Coalition National Chair Secretariat SF cars campaign National Smokefree Working Group julia.rout@stroke.org.nzdirector@sfc.org.nz 04 815 812304 801 9308 julia.rout@stroke.org.nzdirector@sfc.org.nz