1. RETAILING-Activities involved in the sale of goods and/or services to final consumers

2. Consumers have reasons for buying from particular retailers

3. Economic Needs-Which store has the best value?

4. Emotional Needs-the importance of social class

5. Goods classes help understand store types

6. Convenience Store- a convenient place to shop

7. Shopping Stores- stores which attract customers from greater distances because of the width and depth of their assortments

8. Specialty Stores-Those for which customers have developed a strong attraction

9. Evolution of new mass- merchandising retailers

10. Mass-merchandising is different than conventional retailing

11. Mass-merchandising concept-says that retailers should offer lower prices to get faster turnover and greater sales volumes- by appealing to larger markets

12. Mass-merchandisers are more than discounters