1. Ch.2: The Influence of Culture on Consumer Behavior
- The sum total of learned beliefs, values, and customs that serve to regulate the consumer behavior of members of a particular society.

2. Issues in Culture Enculturation and acculturation Language and symbols
Ritual
Sharing of Culture

3. The Movement of Cultural Meaning
Culturally Constituted World
Advertising/Fashion
System
Fashion
System
Consumer Goods
Possession
Ritual
Exchange
Ritual
Grooming
Ritual
Divestment
Ritual
Individual Consumer
Location of Meaning
Instrument of Meaning Transfer

4. Ritualistic Behavior
Any behavior that is made into a ritual (e.g., baseball players swinging bat a certain number of times and kicking the dirt to ensure a good swing).

5. The Measurement of Culture
Content analysis
Consumer Fieldwork
Value Measurement Instruments

6. Characteristics of Field Observation
Takes place within a natural environment
Performed sometimes without the subject’s awareness
Focuses on observation of behavior

7. Value Measurement Survey Instruments
Rokeach Value Survey (RVS)
List of Values (LOV)
Values and Lifestyles (VALS)