1. The application in the organization
Building up Company Culture
Active Communication
The active communication is the first step to build up Company Culture. Let’s set up easy communication channel.
 The application in the organization
 Opening
an Employee’s mouth
Opening
an Employer's ears
Communications

2. Building up Company Culture
To make common feeling
of crisis consciousness
Sharing
Information
Success in
Manage-ment
Innovation 1
 Suggestion Management direction to staff
Suggesting & Sharing Company Vision 2
Open Management
 Encouraging Passion by touching staff mind
 Leader’s initiative 3

3. ① To disclose management information to staff as much as possible
Building up Company Culture 1
Information Share
① To disclose management information to staff as much as possible
②  To make company staff understand the information in good will through proper education, and to make them support Management direction .
③ To make the Company members think & work as if they are the owner, based on common understanding of management direction.

4. Example - Starbucks Company Culture
Provide a great work environment and treat each other with respect and dignity.
Embrace diversity as an essential component in the way we do business.
Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee.
Develop enthusiastically satisfied customers all of the time.
Contribute positively to our communities and our environment.
Recognize that profitability is essential to our future success.