1. To Tweet or Not to Tweet: Using Social Media Well

2. Agenda – Policy – Our Strategy – Best Practices – Case Examples – Twitter 101 – Measuring Success – Sticky Situations

3. How UNMC PR Does It ― Typically post once or twice a day ― Vary our posts w/ links, photos, video and Qs ― Mix it up w/ different times of day/weekends ― Put ourselves in their shoes

5. Social Media is a Lot like a Bar ― Everybody knows your name ― Administrators are the bartenders ― Nobody really likes Cliff Clavin ― People shouldn’t just walk in and start talking about themselves

6. There Are No Rules…Just the “Be’s” ― Be Transparent ― Be Relevant ― Be Timely ― Be Brief

7. Dos and Don’ts ― Don’t be a brand on a soapbox. ― Do listen and respond to both positive and negative comments ― Don’t censor people unless absolutely necessary ― Do get to know your audience ― Do ask for feedback ― Don’t forget to update frequently ― Do bring a personality and a voice

8. OK, So There is One Rule: 70/20/10 ― 70% of your content should not be about you at all – it should be about information that is of real value, interest or use to your audience. It could be articles from a magazine that are not about you, but are just important to your audience. ― 20% should just be interacting – back and forth conversation about anything. It’s showing that you are actually a human being behind your account. ― About 10% can be hard-core promotional.

9. Twitter 101 ― Twitter handle: Your name and it is how people “tag” you. @unmc is our Twitter handle. ― Tagging lets you identify and reference people in photos, videos and notes, by including their handle in a tweet. ― @replies (also known as “mentions”) Use an “at sign” (@) in front of a Twitter handle to reply to someone, to refer to them, or direct a new message to somebody. ― Retweeting (RT) is the act of sharing someone else’s tweet with your followers – spreading the word wider. Include “RT” before you retweet a quoted tweet to indicate a retweet.

10. Twitter 102 ― Hashtags (#) are used to organize and categorize your information and group it with other people’s tweets. For example: new chapbook “skittling and fiddling” is available online today! #poetry. ― URL Shorteners (such as bit.ly or tinyurl) are used to overcome the 140 character limit of each tweet. To use a shortener, go to their site, paste your URL in a box, click “shorten”, and paste the shorter URL in your tweet.

11. Helpful Links ― http://www.niemanlab.org/2011/03/tweet-late-and-e-mail-early- using-data-to-develop-strategy/http://www.niemanlab.org/2011/03/tweet-late-and-e-mail-early- using-data-to-develop-strategy/ ― http://mashable.com/2011/02/07/strengthen-social-media- voice/?utm_source=iphoneapphttp://mashable.com/2011/02/07/strengthen-social-media- voice/?utm_source=iphoneapp ― http://www.socialmediaexaminer.com/how-to-run-a-successful- social-media-contesthttp://www.socialmediaexaminer.com/how-to-run-a-successful- social-media-contest ― http://mashable.com/2009/05/27/facebook-page-vs-group/http://mashable.com/2009/05/27/facebook-page-vs-group/ ― http://veryofficialblog.com/2010/06/01/how-to-develop-a-social- media-strategy-a-roadmap-for- integration/?utm_source=feedburner&utm_medium=feed&utm_campai gn=Feed%3A+ShannonPaulsVeryOfficialBlog+%28Shannon+Paul%27s+V ery+Official+Blog%29http://veryofficialblog.com/2010/06/01/how-to-develop-a-social- media-strategy-a-roadmap-for- integration/?utm_source=feedburner&utm_medium=feed&utm_campai gn=Feed%3A+ShannonPaulsVeryOfficialBlog+%28Shannon+Paul%27s+V ery+Official+Blog%29

12. A Warning! ―Social media is a process, not a project; once you start you will have to keep doing it, forever ―SM compliments your overall communication strategy – it’s just another channel ― If you want to talk about yourself, use your website; if you want to talk to someone else, use social media!

13. Alex Flagg Assoc. Director - Web Public Relations aflagg@unmc.edu Nicole Lindquist Social Media Specialist Public Relations nlindquist@unmc.edu