1. Coolidge (Cont.) FOREIGN POLICY FOREIGN POLICY Continued isolationist policies Continued isolationist policies Kellogg-Briand Pact- 60 nations sign to outlaw war Kellogg-Briand Pact- 60 nations sign to outlaw war

2. Business Boom of the 1920s

3. Consumer economy Large amount of buying by consumers Large amount of buying by consumers Installment plan- Installment plan- system that lets customers make partial payments at intervals system that lets customers make partial payments at intervals Used for ‘large ticket’ items Used for ‘large ticket’ items Very high interest rates Very high interest rates

4. Electric power- cities had it General Electric New items: Sewing machines, radios, refrigerators, vacuum cleaners, coffee pots, irons

6. Next day

7. Advertising HUGE impact on the US HUGE impact on the US Slogans, jingles, celebrity testimonials Slogans, jingles, celebrity testimonials Door to door sales Door to door sales

12. Automobile Henry Ford- Model T Henry Ford- Model T Assembly line allowed Ford to build cars at an affordable price Assembly line allowed Ford to build cars at an affordable price Ford made assembly line more efficient Ford made assembly line more efficient Interchangeable parts Interchangeable parts Production= 30,000 in 1907 to 16 million in the next 18 years Production= 30,000 in 1907 to 16 million in the next 18 years

15. 1909-car cost $490; drops to $390 next year! 1909-car cost $490; drops to $390 next year! Cars identical (all were black) Cars identical (all were black) Vertical consolidation- own all businesses associated with production Vertical consolidation- own all businesses associated with production

16. Ford Ad - 1924 Tudor Sedan $590, Sedan $685, Coupe $525

17. More jobs requiring education (ex) More jobs requiring education (ex) Constuction- Constuction-

19. See top of 350/351 See top of 350/351