1. USAGE OF PRINT, INTERNET AND SOCIAL MEDIA PLATFORMS OF A MAGAZINE BRAND ELLA SUGIYANTO RESEARCH MANAGER FEMINA GROUP INDONESIA

2. BACKGROUND 2  PRINT IS DECLINING, INTERNET USAGE IS INCREASING  INDONESIA INTERNET USERS IS 22.7%  INDONESIA FACEBOOK USERS NO 4 IN THE WORLD ( 50 MILLION USERS), TWITTER USERS NO 5 IN THE WORLD ( 29.4 MILLION USERS)  MAGAZINE IS STILL IMPORTANT ( RECENTLY MAGAZINE HAS WEBSITE VERSION)  FEMINA MAGAZINE READERS WERE THE RESPONDENTS TO MEET THE OBJECTIVE OF THIS STUDY  TO FIND OUT THE MEDIA HABIT CONSUMPTION  TO FIND OUT THE HABIT OF READING MAGAZINE AND ACCEPTANCE OF MAGAZINE  TO FIND OUT THE USAGE OF MAGAZINE WEBSITE  TO FIND OUT BUZZ CREATED THROUGH TWITTER AND FACEBOOK OF A MAGAZINE  TO FIND OUT THE ACCEPTANCE OF ADVERTISEMENT IN PRINT MAGAZINE  TO FIND OUT LEVEL OF ADVERTISEMENT AWARENESS OF SEVERAL PRODUCTS IN MAGAZINE OBJECTIVE

3. METHOD OF SURVEY AND PROFILE OF RESPONDENTS Two surveys had been used to gather information :  Yearly quantitative survey using self administered method on print and on line involving 1430 Femina Magazine readers. Period of survey: October 2012.  Phone Interview involving 70 respondents of Femina Magazine readers, to find out Magazine reading habit, Magazine acceptance and Advertisement Acceptance on Print magazine. Period of survey: November 2012.  To analyze impact on Social Media. Tools used are : Tweet Reach, Twitter followers, number of Facebook fans and total number of people who liked the Facebook page. Profile of respondents : Women from medium to upper class in the age range of 25-39 years old, majority are working, university graduate, lives in Urban Java, and 70 % are married.

4. PROFILE OF RESPONDENT SOCIAL CLASSEDUCATION

5. PROFILE OF RESPONDENT

6. MEDIA CONSUMPTION

7. MEDIA PENETRATION TV viewers are stagnant, Radio listeners are declining

8. 23 21 14 8 6 MEDIA PENETRATION

9. SURVEY RESULT

10. MEDIA CONSUMPTION ON DAILY BASIS

11. MORNINGNOONANNIGHT MEDIA CONSUMPTION

12. MORNINGNOONANNIGHT

13. DURATION OF ACCESSING INTERNET

14. 98% 94% 77% 73% 65% 40%   ACCESSING SOCIAL MEDIA CHECKING EMAIL SEEKING FASHION & BEAUTY TREND INFO SEEKING HEALTH INFO SEEKING JOBS E-BANKINGC BLOGGING DIGITAL ACTIVITY

15.                  MOBILE PHONE LAPTOP DESKTOP TABLET 72% 69% 54% 19% INTERACTION ON SOCIAL MEDIA USING ACTIVITY IN SOCIAL MEDIA

16. READING MAGAZINE HABIT

17. IMPORTANT QUITE 14% 74% VERY 11% HOW IMPORTANT IS A MAGAZINE FOR YOU REASONS FOR CONSIDERING MAGAZINE IS IMPORTANT FOR ME MAGAZINE TELLS YOU MANY THINGS, TIPS AND INFORMATION IT HELPS ME RELAXING WHEN I GOT HOME AT EVENING, IT IS ME TIME, IT IS REFRESHING MAGAZINE GIVES YOU UPDATED INFORMATION COULD READ PRINT MAGAZINE ANYTIME About 85% of respondents said that the existence of Magazine is very important to them

18. LAST READ PRINT MAGAZINE FEMINA 82% AYAHBUNDA 27% PARENTING 21% COSMOPOLITAN 15% READER’S DIGEST 12%

19. DURATION OF READING MAGAZINE (%) NUMBER OF PAGES READ (%) WAY OF READING MAGAZINE (%)  #  HABIT TO READ MAGAZINE

20. OPINION ABOUT MAGAZINE

21. MAGAZINE WEBSITE

22. ACCESSING ANY MAGAZINE WEBSITE IN THE LAST 3 MONTHS YES ACCESSING ANY MAGZ WEBSITE (100%) FEMINA (80%)  FEMINA.CO.ID AYAHBUNDA (46%) COSMOPOLITAN (23%) CITA CINTA (17%) PARENTING (17%) CLEO (9%) MOTHER & BABY (9%) RDI (6%) OTHERS MAGZ (CHIC, GRAZIA, PESONA, INSTYLE ETC) (31%) FEMINA (80%)  FEMINA.CO.ID AYAHBUNDA (46%) COSMOPOLITAN (23%) CITA CINTA (17%) PARENTING (17%) CLEO (9%) MOTHER & BABY (9%) RDI (6%) OTHERS MAGZ (CHIC, GRAZIA, PESONA, INSTYLE ETC) (31%) 74% 45% 42% 41% 32% 30% NEWS FASHION BEAUTY CULINARY HEALTH TRAVELLING

23. BEAUTYFASHION 43 % WWW.FEMINA.CO.ID 16% WWW.WOLIPOP.COM 12% WWW.ZALORA.CO.ID 6% WWW.FASHIONESEDAILY.COM 3% WWW.FIMELA.COM 3% WWW.HIJUP.COM 2% WWW.BERRYBENKA.COM 2% WWW.DIANPELANGI.COM 2% WWW.MANGO.COM 1% WWW.CHARLESKEITH.COM 49 % WWW.FEMINA.CO.ID 12% WWW.WOLIPOP.COM 8% WWW.ORIFLAME.COM 8% WWW.THEBODYSHOP.CO.ID 7% WWW.FASHIONESEDAILY.COM 2% WWW.FIMELA.COM 2% WWW.KOSMETIKCANTIK.COM 2% WWW.KOSMETIKWARDAH.COM 2% WWW.STRAWBERY.NET 1% WWW.CITACINTA.COM

24. CULINARYHEALTH 51% WWW.DETIKHEALTH.COM 15% WWW.FEMINA.CO.ID 6% WWW.AYAHBUNDA.COM 5% WWW.KOMPAS.COM 4% WWW.MEDICASTORE.COM 4% WWW.MOTHERANDBABY.CO.ID 4% WWW.READERSDIGEST.CO.ID 2% WWW.BLOGDOKTERCOM 2% WWW.MILISSEHAT.COM 1% WWW.DOKTERKU-ONLINE.COM 34% WWW.DETIKFOOD.COM 20% WWW.FEMINA.CO.ID 15% WWW.TABLOIDNOVA.COM 5% WWW.HCC.COM 4% WWW.SAJIANSEDAP.COM 3% WWW.KOMPAS.COM 3% WWW.WARISANKULINERCOM 3% WWW.YUKMAKANCOM 2% WWW.WOLIPOP.COM 2% WWW.DAPURMAMI.COM

25. OPINION ON A MAGAZINE WEBSITE

27. UNIQUE VISITOR GROWTH WWW.FEMINA.CO.ID

28. SOCIAL MEDIA 

29. FACEBOOK AND TWITTER GROWTH FB  27% | TWITTER  84%

30. 60.000 0 FEMINA FIMELA FEMALE COSMOPOLITAN FASHIONESEDAILY ELLE HERWORLD GHIBOO Landscape FB Fans VS Twitter Followers

31. TWITTER FOLLOWERS / FACEBOOK FANS

32. SOCIAL MEDIA BUZZ CREATED FROM TWITTER AND FACEBOOK FEMINA MAGAZINE 

33. TWEETREACH 31 DEC 2012

34. NO.DATEREACHEXPOSUREEXP/REACH NO OF TWEET RTREPLYTWEET% RT@MENTIONCONTRIBUTORS 13-DEC282,9621,241,0094.39501782534.00%66.00%25 24-DEC142,0511,008,7977.105018102236.00%64.00%22 35-DEC95,184667,5587.015011172222.00%78.00%35 46-DEC1,106,4041,922,2071.745018112136.00%64.00%31 57-DEC243,083651,3652.68501633132.00%68.00%19 610-DEC110,793829,2537.48502222644.00%56.00%29 711-DEC93,941863,1579.195019131838.00%62.00%31 812-DEC83,378854,78010.25502062440.00%60.00%31 913-DEC56,352395,3857.025013191826.00%74.00%31 1014-DEC120,600463,5243.845015112430.00%70.00%34 1117-DEC67,626743,25310.99502172242.00%58.00%34 1218-DEC63,016403,6586.415015102530.00%70.00%29 1319-DEC153,846573,7893.73503241464.00%36.00%34 1420-DEC137,268892,4806.505019102138.00%62.00%24 1521-DEC88,423575,8326.515022111744.00%56.00%37 1624-DEC78,607628,6818.00501982338.00%62.00%32 1726-DEC95,454587,9196.16502452148.00%52.00%35 1827-DEC191,750701,7563.665014122428.00%72.00%30 1928-DEC76,811571,8057.44501382926.00%74.00%30 2031-DEC65,515806,42612.31502802256.00%44.00%25 TOTAL REACH 3,353,06415,382,634132.411,000376175449752%1248%598 AVERAGE PER DAY 167,653769,1326.62501992238%62%30 TOTAL REACH 3.353.064 3.353.064 TWEETREACH DASHBOARD DEC 2012

35. FACEBOOK FANS REACH DATE DAILY TOTAL REACH WEEKLY TOTAL REACH 28 DAYS TOTAL REACH LIFETIME TOTAL LIKES (FB FANS) JAN-12174,826493,172902,63742,665 FEB-12172,687493,044905,88643,308 MAR-12202,581594,5151,137,85544,298 APR-12235,678754,4981,406,75944,990 MAY-12226,511653,1001,536,12946,070 JUN-12285,583901,5361,696,91947,032 JUL-12470,3501,396,0343,412,78847,945 AUG-12401,0491,132,2782,730,25748,794 SEP-12335,031948,2481,927,04849,558 OCT-12259,096759,8601,793,92750,580 NOV-12263,481786,0661,605,29652,311 DEC-12264,255774,5481,564,88753,451 JAN-13309,890857,3101,775,07854,326

36. 53.149128,120290,2011,564,88742,836,459 FB LIKES PEOPLE TALKING STORIES CREATED TOTAL REACH TOTAL IMPRESIONS DASHBOARD OF FACEBOOK

37. 3,353,064 1,564,887 4,917,951 BUZZ CREATED

38. FANS FOLLOWERSVISITORYOUTUBEREADERSHIPEVENT DATATOTAL 53.45148.999305.7232.733177.00028.609616.515 AGGREGATE AUDIENCE DEC 2012

39. AGGREGATE AUDIENCE FEMINA MAGAZINE 616,515 BUZZ CREATED FEMINA MAGAZINE 4,917,915 POTENTIAL AUDIENCE REACH FROM ALL PLATFORMS 5,534,430 Base : Dec 2012

40. ADVERTISING

41. TAKE ATTENTION OF A COMMON AD TAKE ATTENTION OF AN ADVETORIAL 69% 43% ATTENTION TO AN ADVERTISEMENT

42. OPINION TOWARDS COMMON AD VS ADVETORIAL

43. 54% COSMETICS 18% MILK 7% HOUSE APPLIANCES 4% BANK 4% BEVERAGES 4% TOOTHPASTE 4% CLOTH SOFTENER 4% SOAP 4% SHAMPOO PRODUCT AWARENESS ADVERTISED IN FEMINA WITHIN LAST MONTH

44. AWARENESS OF PONDS, FRISIAN FLAG AND TUPPERWARE

45. PERCEIVED OF POND'S FLAWLESS WHITE ADVERTISEMENT

46. PERCEIVED OF FRISIAN FLAG ADVERTISEMENT

47. PERCEIVED OF TUPPERWARE ADVERTISEMENT

48. THANK YOU