1. powered by Broadband Learning Live: Title 1 Presented by Doug Marlowe For Broadband Learning Live Presented by Doug Marlowe For Broadband Learning Live © 2003 Maher & Maher WELCOME TO Bits, Bytes and Bandwidth Broadband Essentials router digital data

2. powered by Broadband Learning Live: Title 2 Ground Rules  Navigate to File > Connection Speed to specify your connection speed.  Please use the mute feature on your phone if you are in a high-traffic or noisy area.  Please do not put the call on hold if you have hold music or a recorded hold message.

3. powered by Broadband Learning Live: Title 3 Participant Info, Raise Hand, Emoticons Annotation Tools Polling Whiteboard: Presentation area Chat Room

4. powered by Broadband Learning Live: Title 4 About Broadband Learning Live  2 years old, dozens of recorded modules  Cable & Telecom  Business Management  Customer Care  Understandable  New products and trends

5. powered by Broadband Learning Live: Title 5 Learning Objectives  Clarify the new role of the cable industry  Define Key Terms in Digital Technology  Identify key challenges and opportunities  Explain key benefits for the cable industry  Pinpoint skill gaps in call center and field staff

6. powered by Broadband Learning Live: Title 6 The 5 “W” Questions and an “H”  Who are we anymore?  What is cable today?  Why did this happen?  Where do we go from here?  When did we make this change?  How will we get there?

7. powered by Broadband Learning Live: Title 7 The 5 “W” Questions and an “H”  Who are we anymore?  A distributor of video entertainment on a local, and regional level  An Internet Service Provider (ISP)  A telephone company  A one source resource for everything broadband

8. powered by Broadband Learning Live: Title 8 The 5 “W” Questions and an “H”  What is cable today?  The best way to get data in and out of a home  Built to over 65% of all households in the USA  A young industry struggling with developing “Best Practice” process engineering  Throwing off the chains of dependency

9. powered by Broadband Learning Live: Title 9 The 5 “W” Questions and an “H”  Why did this happen?  Cable modem in use since 1982 (commercial)  The development of the Internet (1994)  1996 Telecom Act (Allowed us to compete)  Investors saw our infrastructure as a gold mine Blind faith, greed and stupidity Lack of understanding of our limitations

10. powered by Broadband Learning Live: Title 10 The 5 “W” Questions and an “H”  Where do we go from here?  The revolution is over – it’s evolution now  Seat of the pants management is dead  The craft no longer leads the business  The business is now in the hands of business professionals  OpenCable – everything over IP.

11. powered by Broadband Learning Live: Title 11 The 5 “W” Questions and an “H”  When will we see daylight?  When we develop the commercial market  When we automate problem resolution methods  When we make training a higher priority  When we have 360 o customer visibility

12. powered by Broadband Learning Live: Title 12 The 5 “W” Questions and an “H”  How will we get there?  By training our employees and customers  By migrating to all digital systems  By implementing leading edge technologies  By creating brand new revenue streams  By mastering advanced services

13. powered by Broadband Learning Live: Title 13 Key Terms  Analog & Digital  IP (TCP/IP)  Router & Switch  802.11x (Wireless)  Cable Modem  Gateway  Alphabet Soup

14. powered by Broadband Learning Live: Title 14 Key Terms  Analog & Digital  Analog – the representation of changes in a characteristic over time

15. powered by Broadband Learning Live: Title 15 Key Terms  Analog & Digital  Digital – the numerical representation of changes in a characteristic over a fixed time period.

16. powered by Broadband Learning Live: Title 16 Review  Analog…  Is a stream of numbers measured at set intervals  A stream of values measured continuously over a set interval  Digital…  Allows us to easily record and manipulate and analyze information  Enables us to easily transmit information  Keeps getting better and faster  All of the above

17. powered by Broadband Learning Live: Title 17 Key Terms  IP (TCP/IP)  Internet Protocol Rules of the road  Works on “Packets”  Defines originator and target addresses  Defines what’s in the envelope  Used with routers

18. powered by Broadband Learning Live: Title 18 Key Terms  Router & Switch  Router Makes decisions on how and where to forward packets based on IP address and data type.  Switch Shares access between the network link and many computers. 216.239.57.99 68.168.78.26 69.47.191.168

19. powered by Broadband Learning Live: Title 19 Key Terms Cable Modem Wireless Broadband Router w/4 port Switch Ethernet “NIC” Card Wireless 69.47.191.168 public IP address 192.168.1.1 192.168.1.100 192.168.1.101 To/From Gateway 69.47.184.1

20. powered by Broadband Learning Live: Title 20 Key Terms Optical Tx Combiner Node Amplifier Drop Tap Optical Rx Demodulator Video Data (69.47.184.1) Voice INTERNET Telephone Network QAM Modulators

21. powered by Broadband Learning Live: Title 21 Alphabet Soup  Cable Specific Buzz Words  VoIP – Voice over IP  QoS – Quality of Service  802.11g – Wireless 54Mbps  CMTS – Cable Modem Terminating System  PSTN – Public Switched Telephone Network  GigE – Gigabit Ethernet  P2P – Peer to Peer

22. powered by Broadband Learning Live: Title 22 Traffic Types - Email INTERNET Mail Server wowway.com alaskacom.net TONY GINA

23. powered by Broadband Learning Live: Title 23 Traffic Types – Web Pages Alaskacom.net Web Servers TONY INTERNET Web/Proxy Server Google.com Web Servers

24. powered by Broadband Learning Live: Title 24 Traffic Types – IP Voice ( ) Voice Switch & Signaling Gateway PSTN MTA

25. powered by Broadband Learning Live: Title 25 Challenges & Opportunities  Cable Leading in Bandwidth Delivery  Challenges Expanding customer care Finding money for expansions Maintaining reliable systems  Opportunities Growth of subscriber base Create new revenue streams Move “Up Market” with commercial services Reduce subscriber churn

26. powered by Broadband Learning Live: Title 26 Summary TCP/IP is King of the Hill Cable will be “All Digital” All digital means new services VoIP is the “Next Big Thing” Biggest Challenge is TRAINING Big cultural shifts are upon us DSL is a hungry giant Subscribers want us to know it all Money to be made in support

27. powered by Broadband Learning Live: Title 27 Thank you! This webinar has been brought to you by: Please send all questions or comments to coordinator@broadbandlearninglive.com