1. Chapter 1
Introducing fashion

2. Fashion defined
Existing type of clothing preferred by a large segment of the public at a given time
Current trend
Precise style of dress or behavior that may be acceptable in one year but not another
Social interaction and status
What’s currently selling
Represents sales

3. Meaning of style Particular shape or type of apparel item
Has distinct features
It becomes fashion when it’s popular
Factors that influence: social, technological, regulatory, competitive, economic

4. 4 elements of design Color-most important
Line-directs the path of eye movement-seams & darts create lines
Shape-overall form or outline of garment—often key feature of designers
Texture-how the surface of a material or fabric feels and looks
Function-intended use or purpose of an object

5. Purpose of clothing Clothing identifies the culture
The position or occupation
Identifies peer group
Code of decency
Satisfies the 3 needs in next slide

6. Needs satisfied by clothing
Physical - Protection and safety
Psychological – adornment, cultural identity, personal identity
Social needs – Affiliation/fitting in and standards

7. Materials used to make clothing as early as 20,000 bc
Sewing needles made of ivory and bone
Fur, animal skin, leaves, and grass

8. Sources of clothing history
Few samples before 18th century
Limited paintings before 14th century
Fashion publications – 17th century
Photographs – 1850’s
Other sources: letters, diaries, novels
Before 18th century – wealthy class determined fashion

9. History continued
Influence of upper class diminished with American Revolutionary War and French Revolution
The middle class and working class started to influence
Industrial revolution – 1800’s –mass production
Invention of photography
Vogue magazine – 1892 allowed many to view

10. People who influenced fashion
Elizabeth I – 1553 to 1603
Louis XIV
Marie Antoinette
George Bryan Brummel
Jacqueline Kennedy Onassis
The Beatles

11. Factors that affect fashion
Women entering the work force
Chanel, Christian Dior
Movie stars
Chemical companies-new materials
WW II – simple styles and rationing
1940’s less fabric – so the mini skirt

12. Assignment: Describe one of the following eras:
Victorian Era of 1800’s
Early 1900’s
1920’s
1930’s to 1950’s
1960’s
1970’s
1980’s
1990’s
Today
Describe the era, influential people-include pictures of fashion and people

13. assignments Vocab from www.marketingseries.glencoe.com
Click on the Fashion marketing book
Student center
E - Flash cards – chapter 1
Write in definitions on worksheet
Pop quizzes – chapter 1 – take it and print off—keep in notebook

14. assignments Self introduction paper Take notes from p.pt
Class – make history time line with pix and “sentence poster”
Pg 21 portfolio assignment
Profiles in fashion – notes
Quiz – vocab, online quiz, notes, chapter summary page