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2013 Category Selling Presentation TRI I 2013. 2013 Profit Story Product Info 2013 Marketing 2013 Calendar & Pricing Agenda 2.

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Presentation on theme: "2013 Category Selling Presentation TRI I 2013. 2013 Profit Story Product Info 2013 Marketing 2013 Calendar & Pricing Agenda 2."— Presentation transcript:

1 2013 Category Selling Presentation TRI I 2013

2 2013 Profit Story Product Info 2013 Marketing 2013 Calendar & Pricing Agenda 2

3 3 2013 Delhaize Profit Story Neuro will generate over $3.9 Million in incremental revenue for Delhaize in 2013 Neuro is driving the profit story in the enhanced and functional beverage sets through premium price point + multiple consumer purchases = more profit dollars Neuro delivers national state-of-the-art media and digital marketing programs that grow the consumer base and drive Delhaize’s business Neuro delivers on the growing consumer trends of true function, low calorie, & healthy CategoryAmount Sales Revenue$3,453,505 Marketing Investment/Value Est.*$500,000 Total$3,953,505

4 4 2013 Retailer Success; Optimal Calendar & Profit Story Neuro business in Delhaize will deliver over $3.4Million dollars to the enhanced category 28 weeks EDLP retail at $2.29 24 weeks of “Price Drops” at 2/$4* Promotion Frequency # Stores ASSUMES only *.41 U/ **.71 U per store per Week # Wks UNIT Volume Target 6 SKU’s/Year Profit per Unit GP %Revenue $Profit $ * $2.29-.49 Retail ($20/cs)1,365*17*28649,740$.6227%$1,487,905$402,839 ** 2/$4 Retail ($18/case)1,365**30**24982,800$.5025% $1,965,600$491,400 52136,045/cases$3,453,505$894,239 Per SKU22,674/SKU$575,584/SKU $149,039/SKU Delhaize Chain-Wide 6 SKU Profit Summary

5 Product Profiles 5 Neuro is a system of truly functional beverages, each with the highest quality ingredients at dosage levels that deliver a true benefit

6 2013 Neuro Trade Calendar The 2013 calendar is broken in to trimesters, each with an anchor activation and 2 functional focuses

7 Movie tie-in to attend a Hollywood** Movie Premier and Party. Film is RUNNER RUNNER, a drama set in the world of high- stakes gambling, starring Academy Award® Winner Ben Affleck and Justin Timberlake. Legendary star and philanthropist, Elton John, hosts the exclusive Academy Awards® party for the hottest stars in movies, television and music while raising money for the Elton John Aids Foundation. neuro will host this star-studded event and will give away a Grand Prize Trip to attend this posh party! 2013 Neuro Calendar – Anchors *Event not associated with the Academy of Motion Arts and Sciences **Premier location has not yet been determined by Studio WHAT CONSUMER/ DISTRIBUTOR Giveaway/Incentive: WIN a Tickets to the Elton John AIDS Foundation Academy Awards® Viewing Party* Promoted in-store and online -$0.50 Coupon -POS Giveaway/Incentive: Walk the Red Carpet! WIN a Trip to Hollywood** to attend a Movie Premier, walk the red carpet and attend the after-party - HULU Plus and Movie passes - POS RETAIL SUPPORT Concert Tour tie-in or venue partnership in development to showcase newer, up & coming bands or artists. More details soon. Giveaway/Incentive: neuro travel pass to see the newest music LIVE and up close - iTunes Cards - POS 2013 Anchor Activations of Entertainment, Movies, and Music are the core of our retail programing

8 Print 2013 National Marketing Campaign Neuro’s 2013 national campaign is currently being built to specifically positively impact Delhaize‘s business 8 Sampling Media Digital Consumer Engagement Platforms Targeted Impressions: Ages18-34, 50/50 M/F, Middle & Upper Income, Health Conscious

9 9 Merchandising & POS Opportunities Neuro would like to be considered immediately for trial and trade opportunities at Delhaize Sampling Print Ads Display programs Cold-serve opportunities Cross promotions/affinities

10 10 The following SKU’s are recommended to drive maximum profit at Delhaize neuroPASSIONneuroSONICneuroSLEEPneuroBLISS SKU Recommendations neuroSUNneuroTRIM

11 11 Neuro 2013 Calendar & Pricing Delhaize Pricing & Promo Calendar Neuro recommends the following calendar for maximum profit opportunity in 2013 24 weeks in promo at $2/4 28 weeks every day value at $2.29 POSTrimSleepSunPassionSonicBliss 2013JanuaryFebruaryMarchAprilMayJuneJulyAugustSept.OctoberNov.Dec. Suggested retail $2.29 $2.29 2/$4$2.29 2/$4$2.29 2/$4 2/$4$2.29 2/$4$2.29 2/$4 Cost of goods $20.00 $18.00$20.00$18.00$20.00$18.00 $20.00$18.00$20.00$18.00

12 12 2013 Retailer Success; Optimal Calendar & Profit Story Neuro business in Delhaize will deliver over $3.4 Million dollars to the enhanced category 28 weeks EDLP retail at $2.29 24 weeks of “Price Drops” at 2/$4* Promotion Frequency # Stores ASSUMES only *.41 U/ **.71 U per store per Week # Wks UNIT Volume Target 6 SKU’s/Year Profit per Unit GP %Revenue $Profit $ * $2.29-.49 Retail ($20/cs)1,365*17*28649,740$.6227%$1,487,905$402,839 ** 2/$4 Retail ($18/case)1,365**30**24982,800$.5025% $1,965,600$491,400 52136,045/cases$3,453,505$894,239 Per SKU22,674/SKU$575,584/SKU $149,039/SKU Delhaize Chain-Wide 6 SKU Profit Summary

13 13 2013 Delhaize Profit Story Neuro will generate over $3.9 Million for Delhaize Grow profit and 2013 with the right components in place: 24 weeks “Price Drop” 2/$4 6 Neuro 2/$4 Circular Print Ads Partnership with Neuro Anchor Programing Planned display initiatives linked to Neuro’s Coupon activation Cross Promotion Affinities Consumer Sampling CategoryAmount Sales Revenue$3,453,505 Marketing Investment/Value Est.*$500,000 Total$3,953,505


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