1. Web Design and Digital Literacy

3. Initial impressions: Is this a good website? Why/why not? (One reason)

5. How People Find Your Website

6. What search terms did you use when you were researching your project?

8. Take-aways Use search terms in titles & headings Simple… …but not too simple Catchy

9. Quick Decisions

10. “How Long Do Users Stay on Web Pages?” useit.com

11. Take-aways Color scheme Layout: Clear, uncluttered Keywords must be visible

12. Organization

13. Eyetracking: Where do people look? “F-Shaped Pattern For Reading Web Content” useit.com

14. Take-aways First sentence or two: tell readers what topic is One paragraph = one idea Not too much text per page Not too much text per paragraph