1. TFPL Update on the Portals and Corporate Information Strategy Seminar- LEXIS-NEXIS Confidential & Proprietary -1 Portal Power: A Primer Prepared by Jill Konieczko, MLS Lexis-Nexis Information Professional Marketing Manager for the US Corporate and Federal Markets jill.konieczko@lexis-nexis.com 301-941-2915

2. TFPL Update on the Portals and Corporate Information Strategy Seminar- LEXIS-NEXIS Confidential & Proprietary -2 What is a Portal? por·tal (pôrtl, pr-) n. A doorway, an entrance, or a gate, especially one that is large and imposing. An entrance or a means of entrance: the local library, a portal of knowledge. Source: The American Heritage® Dictionary of the American Language, Third Edition. Copyright © 1996, 1992 by Houghton Mifflin Company.

3. With apologies to David Letterman... Top Ten Ways to Achieve Portal Power

4. TFPL Update on the Portals and Corporate Information Strategy Seminar- LEXIS-NEXIS Confidential & Proprietary -4 10. Booming Business Expected 200% growth in the next two years $4.4 million in 1998 $15 billion in 2002 (Source: Ovum Research)

5. TFPL Update on the Portals and Corporate Information Strategy Seminar- LEXIS-NEXIS Confidential & Proprietary -5 9. Portal Plans Source: Delphi Group, 2000.

6. TFPL Update on the Portals and Corporate Information Strategy Seminar- LEXIS-NEXIS Confidential & Proprietary -6 8. “It’s All About Me.” Customization is crucial -- it helps to establish rapport with clients. Your customers want the information they want when they want it and how they want it. Personalization pitfalls: When it's done well, personalization can be one of the most effective ways for a site to cement relationships with its users. When it's done badly, though, personalization can make a site more difficult to use, or can make a company seem tacky or inappropriately casual. Government agencies have been slow to adopt personalization, partly because of the time and money it takes to set it up, and partly because of privacy concerns.

7. TFPL Update on the Portals and Corporate Information Strategy Seminar- LEXIS-NEXIS Confidential & Proprietary -7 7. Information Overload The International Data Corporation predicts that the "information distributed through corporate intranets will undergo phenomenal growth of more than 37 times by the year 2002” Too much information -- internal and external --, and not enough time Portals can reduce the “infoglut” and “infostress” by: Organizing information by knowledge roles Streamlining workflows Providing “approved” content

8. TFPL Update on the Portals and Corporate Information Strategy Seminar- LEXIS-NEXIS Confidential & Proprietary -8 6. Terrific Taxonomies Is it e-commerce, electronic commerce, e-shopping, …? An index, or taxonomy, helps to standardize language for consistent search results. Human indexing -- librarians have been doing it forever Automated indexing -- program-created browsable directories Thesauri aids -- new automated vertical-specific classification systems

9. TFPL Update on the Portals and Corporate Information Strategy Seminar- LEXIS-NEXIS Confidential & Proprietary -9 5. Portal Genus Horizontal Portals Defined by generic demographic qualities such as size of organization or location –Example: RefDesk.com, an information professionals’ portal that provides just about anything IPs need Vertical Portals Requires specialized knowledge and expertise and casts the net across an industry, providing all-encompassing access to information pertinent to the industry –Example: Point.com, portal, which provides information on the wireless telephone industry at-large

10. TFPL Update on the Portals and Corporate Information Strategy Seminar- LEXIS-NEXIS Confidential & Proprietary -10 4. (Corporate) Culture Club Reduce potential technostress by: Surveying employees to determine what they need, and why. Introducing tiered training Offering new technologies one application at a time Providing support with a human touch Communicating advantages of new portal powered information access Source: Gilster, Paul A.: “Making Online Self-Service Work,” Workforce. January 2001.

11. TFPL Update on the Portals and Corporate Information Strategy Seminar- LEXIS-NEXIS Confidential & Proprietary -11 3. Corral Intellectual Capital Knee-jerk reaction to: Reorganizations, early retirements, and knowledge “turf protectionism” Revolving door as employees hopscotch from job to job in booming economy Portals: Support diversified knowledge worker roles within an organization –Acknowledge value of individuals’ intellectual capital Provide open communication and free access to information –Higher employee retention

12. TFPL Update on the Portals and Corporate Information Strategy Seminar- LEXIS-NEXIS Confidential & Proprietary -12 2. Portal Parts and Pieces Source: “Portals help integrate interdependent applications,” Information Week. December 11, 2000.

13. TFPL Update on the Portals and Corporate Information Strategy Seminar- LEXIS-NEXIS Confidential & Proprietary -13 1. Knowledge Management In the US, KM is seen primarily as a business principle, not a software application Portals marry the two

14. Questions & Answers

15. TFPL Update on the Portals and Corporate Information Strategy Seminar- LEXIS-NEXIS Confidential & Proprietary -15 Suggested Reading Davenport, Tom: “The last big thing,” CIO. November 1, 2000. Duffy, Daintry: “The knowledge pool,” CIO. July 15, 2000. Grammer, Jeff: “The enterprise knowledge portal,” DM Review. March 2000. Luh, James C.: “Mostly potential, for now,” Internet World. February 2000. Silver, Bruce: “The face of knowledge management: A status report,” KM World. January 2001.

16. TFPL Update on the Portals and Corporate Information Strategy Seminar- LEXIS-NEXIS Confidential & Proprietary -16 Suggested Reading (con’t) Starr, Jennie: “Content classification: Leveraging new tools and librarians’ expertise,” Searcher. October 1999. “Vertical portals are slicing up the Web,” Information Advisor. March 2000. Vine, David: Starting small: First steps toward KM orchestration,” KM World. January 2001. Watson, James and Joe Fenner: “Understanding portals,” Information Management Journal. July 2000.

17. TFPL Update on the Portals and Corporate Information Strategy Seminar- LEXIS-NEXIS Confidential & Proprietary -17 Portal Power: A Portal Primer Prepared by Jill Konieczko, MLS Lexis-Nexis Information Professional Marketing Manager for the US Corporate and Federal Markets jill.konieczko@lexis-nexis.com 301-941-2915