1. Focus Question: How does the media (Internet, television, newspapers, magazines, etc.) influence politics?

2. Mass Media

3. 1) What is Mass Media? Mass Media Organizations that provide news and information to the general public (citizens)

4. 2) Organizations providing news Internet

5. Organizations providing news Books and TV

6. Organizations providing news Newspapers, Magazines, Radio

7. 3) The Mass Media Provides information to the public that… Influences how people think Persuades the public’s opinion

8. 4) Mass Media The mass media can dictate (decide) what issues will be popular and unpopular It depends on what information the media reports on an issue Mass Media is known as the FOURTH BRANCH of government because of its influence on the other branches

9. Mass Media referred to as 4 th branch of American Government

11. 6. Power of Mass Media If mass media gives one issue major attention, then other issues will lose their importance to the public

12. 7. What causes different media sources to focus some issues more than others? Bias influences media’s decisions Bias = to heavily favor one group, issue or opinion over others Media Prejudice

13. 14) 7 Days Before Election Day A lot of money is spent Candidates use attack ads frequently The goal is to win over undecided voters, which are also called “swing voters”

14. Attack Ad - 2008 Election