1. British Mass Media

2. I. Importance of mass media in social lives Central to British leisure culture Central to British leisure culture Functions Functions entertainment entertainment political & social issue political & social issue weather reports weather reports advertising advertising education purposes education purposes

3. Questions: Questions: What caused the emergence of British newspapers? What caused the emergence of British newspapers? What are the functions of newspaper? What are the functions of newspaper?

4. II. Newspapers Varieties Varieties The Observer The Observer The Times The Times The Guardian The Guardian Functions Functions political issues political issues advertising business advertising business

5. Question: Question: What is the special feature of British newspaper as far as its readers are concerned? What is the special feature of British newspaper as far as its readers are concerned?

7. Target readers Target readers the quality press (the broadsheets) the quality press (the broadsheets) the tabloids (the gutter press) the tabloids (the gutter press)

13. The Broadcast Media Radio Radio TV TV the Broadcasting Act the Broadcasting Act BBC, ITV BBC, ITV

14. Question: Question: Why should the ownership of broadcast media be kept? Why should the ownership of broadcast media be kept?