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May 2011 / Frederieke Vermeer, projectmanager Florist Panel Research results of the florist panel from the Dutch Product Board for Horticulture Information.

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Presentation on theme: "May 2011 / Frederieke Vermeer, projectmanager Florist Panel Research results of the florist panel from the Dutch Product Board for Horticulture Information."— Presentation transcript:

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2 May 2011 / Frederieke Vermeer, projectmanager Florist Panel Research results of the florist panel from the Dutch Product Board for Horticulture Information needs and wants

3 CONTENT OF PRESENTATION Product Board for Horticulture Florist Panel Information needs & wants

4 Product Board for Horticulture Public business organisation Represent the whole horticulture column; breeder retailer & employers employees Agreements are legally binding for the entire Dutch horticulture sector All companies in the Dutch horticulture sector pay toward the collective activities Aim; strengthening the Dutch horticulture sector

5 Product Board for Horticulture Research & finance projects: Quality, breeding, standardisation, carbon footprint etc. Legislation Promotion (Subsidiary companies): Flower Council of Holland Market research

6 Florist Panel Online dedicated business forum Netherlands, Germany, France, United Kingdom +/- 600 members per panel Every 6 weeks a research invitation ( ) Entirely free to participate, no obligations involved. Aim; getting better insight in needs and wants of florist so that growers, trading companies and other florists organisations can improve their products and services accordingly.

7 Information needs and wants

8 Trade publications Please indicate which information you get from the following trade publications? Note: multiple choice unless indicated "N / A

9 Florists and other organisations Please indicate what kind of information you get from the following organisations? Note: multiple choice unless indicated "N / A

10 Florists organisations Please indicate what kind of information you get from the following florists organisations? Note: multiple choice unless indicated "N / A

11 Other information sources Please indicate what kind of information you get from the following information sources? Note: multiple choice unless indicated "N / A

12 Information need...?! Here is a list of aspects about which you could gather information. Please indicate which statement applies to each one. Note: multiple choice unless indicated "N / A

13 Preferred information source Please indicate what kind of information you get from the following florists organisations? Note: multiple choice unless indicated "N / A

14 Thank you for your attention.


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