1. Seafood Marketing One definition of marketing is: Individuals and organizational activities that facilitate and expedite satisfying exchange relationships in a dynamic environment through the creation, distribution, promotion and pricing of goods, services and ideas. William Pride and O.C. Ferrell Powerpoint animation notes: Text will scroll on its own. Click to exit.

2. Marketing Concepts –Marketing strategy –Target market –The 4-Ps Promotion Pricing Placement Product –External market variables Seafood Marketing Powerpoint animation notes: Click after initial talking point and to exit.

3. Marketing Strategy –Determining your target market and positioning the variables you control – product, placement, price and promotion – around external variables to satisfy your target. Seafood Marketing Powerpoint animation notes: Text will scroll on its own. Click to exit.