1. Communicating a personality

2. All of our communications convey what the Thistle Foundation is: a pioneering, vital organisation offering the very best in support services. People are at the centre of everything we do and this is conveyed through the words and images that we use to bring our brand to life. The importance of connecting with target consumers and getting your brand noticed, talked about and remembered

3. A solid brand strategy encapsulates the personality of your company and provides a clear plan as to how you will transmit this personality to your customers and other stakeholders

4. No such provision exists in Scotland to-day. We are breaking new ground. Thus in entering the field of benevolence with these other and older undertakings, we will not be competing with them but will be complementary to them, just as they will be complementary to us... “ ” Founder of The Thistle Foundation, Sir Frances Tudsbery’s Address at the first Annual General Meeting of The Thistle Foundation in 1945

5. Today’s Thistle

6. Our customers today Supported Living Health & Wellbeing Training & Consultancy Our Donors Our Staff

11. Staff

12. Our job is try and find out what makes each and every person that we work with tick and find out what for them makes life worth living and find a way to support them to achieve it. “ ” Diana Noel-Paton Chief Executive of Thistle Foundation

13. It is your employees who translate your organisation’s strategy into reality, by interacting with your customers and delivering brand promises