1. FIGURE 4-1 Classifying marketing decisions according to ethical and legal relationships
Slide 4-6

2. FIGURE 4-2 A framework for understanding ethical behavior
Slide 4-9

3. Internet Piracy and Campus Pirates
MARKETING NEWSNET
Internet Piracy and Campus Pirates
Slide 4-11

4. UNDERSTANDING ETHICAL MARKETING BEHAVIOR
Business Culture and Industry Practices
Business Cultures
Ethics of Exchange
Caveat Emptor
Consumer Bill of Rights
Federal Trade Commission (FTC)
Slide 4-12

5. Federal Trade Commission Is your online privacy protected?
Slide 4-13

6. UNDERSTANDING ETHICAL MARKETING BEHAVIOR
Business Culture and Industry Practices
Ethics of Competition
Economic Espionage
Bribes
Kickbacks
Slide 4-14

7. UNDERSTANDING ETHICAL MARKETING BEHAVIOR
Corporate Culture and Expectations
Corporate Culture
Code of Ethics
Ethical Behavior of Top Management and Co-workers
Whistle-blowers
Slide 4-16

8. Click on the icon for the AMA Code of Ethics
FIGURE 4-3 American Marketing Association Code of Ethics
Click on the icon for the AMA Code of Ethics
Slide 4-17

9. UNDERSTANDING ETHICAL MARKETING BEHAVIOR
Personal Moral Philosophy and Ethical Behavior
Moral Idealism
Utilitarianism
Slide 4-18

10. FIGURE 4-A Personal moral philosophies
Slide 4-19

11. UNDERSTANDING SOCIAL RESPONSIBILITY IN MARKETING
Concepts of Social Responsibility
Profit Responsibility
Stakeholder Responsibility
Societal Responsibility
Green Marketing
ISO 14000
Cause Marketing
Slide 4-23

12. FIGURE 4-4 Three concepts of social responsibility
Slide 4-24

13. Avon Why do companies engage in cause marketing?
Slide 4-25

14. Will Consumers Switch Brands for a Cause? Yes, if…
MARKETING NEWSNET
Will Consumers Switch Brands for a Cause? Yes, if…
Slide 4-26

15. UNDERSTANDING SOCIAL RESPONSIBILITY IN MARKETING
The Social Audit: Doing Well by Doing Good
Social Audit
Sustainable Development
Turning the Table: Consumer Ethics and Social Responsibility
Slide 4-27

16. Ronald McDonald House How do companies ‘do well by doing good’?
Slide 4-28

17. Why is sustainable development important?
Reebok
Why is sustainable development important?
Slide 4-29

18. VIDEO CASE 4 Starbucks
FIGURE 1 Starbucks Mission Statement and Guiding Principles
Slide 4-39