1. Mahindra Samriddhi Agri Awards Category : Best Integrated Initiative using ATL/BTL

2. M&M Objective Lead the Country towards Farm Technology (Samriddhi) By Recognizing Agri Innovation (Agri Awards)

3. Strategy Bring the backbone of the country in Forefront & Honor their Contribution From Here....To Here Also, Bringing the Women Farmers Forward From Here…..To Here M&M Samriddhi India Agri Awards An Initiative to Recognize Farmers’ Contribution to Indian Farming

4. The Outstanding Agri Innovations The Standard Output Innovative Technique Use Increased Output Using Drip Water Irrigation Increased Output Using New technique Innovative Terrace Farming by Women Farmers

5. Approach Nationwide Initiative’s Awareness & Hype Nationwide Initiative’s Awareness & Hype 360 Degree Robust Communication Plan Exploration of Millions of Farmers’ Innovative Techniques Exploration of Millions of Farmers’ Innovative Techniques Selection of Most Innovative Farmers Selection of Most Innovative Farmers

6. Integration of ATL & BTL To Enable Reaching & Exploring a Wide Universe of Farmers Association with Agri Universities & Agri Societies Mobile Communication Units One-on-One Interaction Leaflets Distribution Static Visibility Print Media National TV Coverage

7. Result M&M Samriddhi Awards – Igniting Innovation in Agriculture Farm Technology (Agri Innovation & IT) Farm Technology (Agri Innovation & IT) Rural Prosperity (Encouraging Rural Women) Driving Agri Partners & Propellers Together Contributing to Country’s GDP