1. Marketing Plan March 2011 – March 2012 Submitted March 17, 2011 Prepared by: Ricarlo Williams-Winston Christina McCumber Kenneth Melton Robert Billings Luke Vanica Terrell Dixon

2. Current Market Situation Competitors ⌂Chandonnet Builders, LLC ⌂Mason Mike ⌂Handy Randy ⌂Chilcote Construction, LLC

3. Current Market Situation SWOT ⌂Strengths ⌂Weaknesses ⌂Opportunities ⌂Threats

4. Target Market Description Target and Secondary Markets ⌂Unlicensed vs. Licensed ⌂Target Market ⌂Secondary Market

5. Target Market Description Demographics ⌂Muskegon County ⌂Grand Haven ⌂Grand Rapids

6. Target Market Description Psychographic Features ⌂Established homeowners ⌂New homeowners

7. Market Objectives Unlicensed vs. Licensed ⌂Quantitative Bench Marks ⌂Measurement Methods ⌂Criteria for Success ⌂Sales Target Objectives

8. Advertising Marketing Mix Service Strategy Price Strategy Promotion Strategy

9. Advertising Objectives ⌂Get name out ⌂Find repeat buyers ⌂Word of mouth ⌂Offer mixed gender services ⌂Quality and price ⌂Branding

10. Advertising Plan Execution Copy Strategy Advertising Message Media Plan ⌂Unlicensed ⌂Licensed

11. Advertising Budget Licensed ⌂Calendar ⌂Home Show ⌂Chamber of Commerce ⌂Website ⌂Phonebook ⌂Angie’s List ⌂Billboard ⌂Float in Local Parades

12. Advertising Budget Licensed/Unlicensed ⌂Business Cards ⌂Pens ⌂Facebook ⌂Car Magnets ⌂Postcards ⌂Placement Ads ⌂Church Bulletin’s ⌂Area Business Directory ⌂Muskegon Chronicle Ad ⌂Yard Sign

13. Advertising Budget Unlicensed ⌂Flyers

14. Advertising Budget (or) Licensed ⌂Calendar ⌂Home Show ⌂Chamber of Commerce ⌂Website ⌂Phonebook

15. Advertising Budget (or) Licensed ⌂Angie’s List ⌂Billboard ⌂Float in Local Parades Licensed/Unlicensed ⌂Business Cards ⌂Pens

16. Advertising Budget (or) Licensed/Unlicensed ⌂Facebook ⌂Car Magnets ⌂Postcards ⌂Placement Ads ⌂Church Bulletin’s

17. Advertising Budget (or) Licensed/Unlicensed ⌂Area Business Directory ⌂Muskegon Chronicle Ad ⌂Yard Sign ⌂Flyers

18. Advertising Budget (or2)