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Www.sti-innsbruck.at © Copyright 2012 STI INNSBRUCK www.sti-innsbruck.at Unister.de Ioan Toma.

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Presentation on theme: "Www.sti-innsbruck.at © Copyright 2012 STI INNSBRUCK www.sti-innsbruck.at Unister.de Ioan Toma."— Presentation transcript:

1 www.sti-innsbruck.at © Copyright 2012 STI INNSBRUCK www.sti-innsbruck.at Unister.de Ioan Toma

2 www.sti-innsbruck.at About Unister Founded in: 2002 CEO: Thomas Wagner Headquarter: Leipzig, Germany –Offices in Berlin, Hamburg, Düsseldorf, Dresden, Jena and Chemnitz. Number of employees: 1670, with more than 450 in IT Domain: e-Business Website: www.unister.dewww.unister.de

3 www.sti-innsbruck.at Unister Group Unister Media GmbH – founded in February 2008, specializes in the marketing of online portals. Unister Market Research & Analysis – a market research company UMA. 3

4 www.sti-innsbruck.at Internet portals Operates and markets well-known Internet portals with a predominantly German-speaking 4

5 www.sti-innsbruck.at Internet portals 5

6 www.sti-innsbruck.at Internet portals 6

7 www.sti-innsbruck.at Unister - statistics 7

8 www.sti-innsbruck.at Unister - eTourism In the Tourism domain Unister operates the following portal: –Ab-in-den-urlaub.de –Travel24.com –Fluege.de –Reisen.de –Urlaubtours.de 8

9 www.sti-innsbruck.at Ab-in-den-urlaub.de One of the market leaders among German online travel agencies. Over two million visitors each month Over 100 million current offers of 75 tour operators Users can assemble their trips themselves. Flights, hotels, holiday homes, apartments, rental cars available individually or as a combined package Official hotel information, hotel reviews and tips 9

10 www.sti-innsbruck.at Travel24.com Cooperation with travel24.com AG Focus on holiday deals One can book holidays packages but also individual flights and hotels 10

11 www.sti-innsbruck.at Fluege.de Booking platform for flights and charters Compares more than 750 airlines offering flights Additionally the user can also book hotel rooms and rent cars together with the flight. 11

12 www.sti-innsbruck.at Hotelreservierung.de Specializes in the provision of hotel rooms and residences. More than 220,000 hotels Big hotel chains: Ibis, HolidayInn, Mercure, Radisson, Ramada 12

13 www.sti-innsbruck.at Reisen.de Travel portal offering a range of holiday packages and last-minute trips, cruises, flights, car hire. Community members can write travel stories and reviews, upload travel pictures and create photo albums, etc. 13

14 www.sti-innsbruck.at Urlaubtours.de German tour operator Offers organized package tours, last minute travel, special holiday or flights and car hire Portfolio currently includes more than 100 destinations around the world 14

15 www.sti-innsbruck.at Controversial business model Controversy related to the fluege.de portal According to: –Vorsicht bei der Online-Buchung: Verbraucherzentrale warnt vor Reiseportal fluege.de. Artikel bei focus.de, abgerufen am 9. Juni 2012.Vorsicht bei der Online-Buchung: Verbraucherzentrale warnt vor Reiseportal fluege.defocus.de –Verbraucherschützer warnen vor Abzocke - Versteckte Gebühren beim Reiseportal fluege.de. Artikel bei bild.de, abgerufen am 12. Juni 2012.Verbraucherschützer warnen vor Abzocke - Versteckte Gebühren beim Reiseportal fluege.debild.de there is –Not a transparent way of showing flight prices on fluege.de –Additional services are included in the selected package See more at: http://de.wikipedia.org/wiki/Unisterhttp://de.wikipedia.org/wiki/Unister 15


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