1. 1 Platform for Privacy Preferences and RBC Financial Group Della Shea Manager Enterprise Web Compliance RBC Financial Group P3P Implementation Workshop Series Toronto, Canada June 19 th, 2002

2. 2 Why we chose to implement P3P What influenced our decision How P3P fits into our privacy strategy How we approached deployment Key success factors Presentation Overview

3. 3 Why Did RBC Choose to Deploy P3P? Because protecting the privacy of customers’ personal information is as great a responsibility as safeguarding their wealth. The Trust Factor….. …….P3P Supports this Value

4. 4 What Influenced Our Decision? Internal Drivers External Drivers P3P fits into RBC’s privacy strategy to provide notice and to accommodate customer preferences and choice. Availability of P3P enabled browsing devices including Internet Explorer 6. Increased support of the P3P standard and adoption of the by top Web sites. To take a leadership position through early adoption of the P3P standard.

5. 5 Privacy: Key to our Customers, Key to our Business Strategy Leadership Competitive Differentiator 10 Principles of Privacy, RBC Policies, Regulations/Legislation RBC has a history of privacy firsts The root of our strategy is notice, consent and customer choice Notice, Consent and Customer Choice Customers prefer to do business with companies they feel will respect their privacy

6. 6 1.Obtained enterprise executive support Privacy Management Committee 2.Developed phased approach deployment plan RBC has a complex Web environment Phase 1: Deployment on Canadian Web sites Phase 2: Deployment on US Web sites RBC’s Approach to P3P Deployment

7. 7 3.Established cross-enterprise committee to facilitate deployment across lines of business 4.Developed full and compact policies Project managers, legal and CPO mapped RBC’s privacy policy to the current P3P specification (January, 28 2002) Engaged external consultant to develop policies by hand RBC’s Approach to P3P Deployment

8. 8 5.Established customer communication strategy 6.Deployed P3P reference file on our public Web servers (/w3c/p3p.xml) 7.Compact policies scheduled to be deployed in July 2002 RBC’s Approach to P3P Deployment

9. 9 Obtaining cross-enterprise support sponsorship, and collaboration. Constant communication with legal, CPO and technical staff Enthusiasm from our technical teams Preparing customer communication Planning ahead! Key Success Factors