1. in Pudukottai TN-IAMWARM – TATA RALLIS A TN-IAMWARM – TATA RALLIS Initiative 1

2. Genesis of the Initiative 2 Private : TATA-RALLIS TATA interest in agriculture through its companies Rallis and Tata Chemicals. Identified pulses as an area of nutritional significance for our country and decision to work towards promoting cultivation and availability. Private : TATA-RALLIS TATA interest in agriculture through its companies Rallis and Tata Chemicals. Identified pulses as an area of nutritional significance for our country and decision to work towards promoting cultivation and availability. Public : TN-IAMWARM Working on water conservation projects in agriculture based on a sub basin concept. Identified that pulses cultivation requires about 1/5 th the water required for other crops Public : TN-IAMWARM Working on water conservation projects in agriculture based on a sub basin concept. Identified that pulses cultivation requires about 1/5 th the water required for other crops In Pudukkottai IAMWARM - TATA A Joint Workshop in Chennai in October 2009 to identify areas of collaborative work

3. Outcome of the Workshop TATA with the help of TN-IAMWARM will work towards making an Impact in the following areas 1.Providing quality black gram seeds for farmers 2. Critical technology interventions to increase yield per acre through a PoP (Package of Practices) 3. Create a mechanism for buy-back from farmers 3 In Pudukkottai IAMWARM - TATA

4. 4 Working on a PPP Model In Pudukkottai IAMWARM - TATA TN - IAMWARM Research Station - Breeder Seeds TNAU Best Practices Department Details of Working Areas Department Details of Working Areas TATA - RALLIS Seed Production Module Formation of Commodity Groups Extension of PoP to Farmers – Field Work Bring in Products & Services based on PoP Banking Services to Farmers for Payments and Loans - Tie up with SBI m-krishi (TCS) for access Buy-Back

5. Status of Commodity Group Formation Allocated Block Commodity Groups covered Number of farmers Area Covered (in acres) Gantharvakottai56672 Karambakudi9110150 Kunnandrakoil16236354 Annavasal9124121 TOTAL 39536697 5 In Pudukkottai IAMWARM - TATA

6. Progress Update 3. Rallis has procured 200 tons till date from the farmers in the area 2. Propagated TNAU’s recommendations and delivered a Rallis PoP - Demonstration plots for seed treatment, line sowing 4. Tata Chemicals piloted with ‘I-Shakti Urad dal’ in Chennai 6 In Pudukkottai IAMWARM - TATA 1. Seeds production at F1 stage with 6.3 tons of F1 seeds. The final commercial seeds will be available by Jan 2011 (about 250 tons)

7. Package of Practices A technical handbook on Blackgram The handbook describes key recommended technology for achieving higher yields in blackgram. This is distributed to all member farmers. In Pudukkottai IAMWARM - TATA 7

8. Farmer’s Record To facilitate record keeping of various interventions done, a sheet is provided at the end of the handbook. The following details are captured: Farmer’s name Acre under blackgram Date of sowing Variety Pest/disease observed Pesticide used Dosage Date of application Our TFAs will monitor the above details during their visits. In Pudukkottai IAMWARM - TATA 8

9. 9 In Pudukkottai IAMWARM - TATA Farmer Relationship 1.Team is interacting extensively with farmers to understand needs 2.Package of Practices booklet made and circulated 3.Demos and exhibition stalls to involve farmers

10. Farmers have been taught about line sowing using the line sowing equipment A farm sown using line sowing method 10 In Pudukkottai IAMWARM - TATA

11. Farmer Engagement 1.TFAs visit the farmers in his area regularly ( once a week). There is involvement with the farmer throughout the crop cycle 2.Rallis team has prepared a activity chart/farmer diary that the farmer has to follow. Respective TFAs help the farmer in maintaining the activity chart/farmer diary 3.A formal meeting of the commodity group under the supervision of the TFA is conducted. This acts as a knowledge sharing platform. The objective is intensive engagement with individual farmers and realignment of practices towards achieving maximum yield 11 In Pudukkottai IAMWARM - TATA

12. Procurement of Produce Commodity In Pudukkottai IAMWARM - TATA 12

13. Key Interventions in Buy-Back with help of m-krishi deployment 1. Procurement at farmers doorstep 2. Electronic payment transfer directly into the local bank account of farmers 3. Transparent pricing based on market published rate 13 In Pudukkottai IAMWARM - TATA 4. Tie-up with State Bank of India for crop-loans to commodity groups

14. 14 In Pudukkottai IAMWARM - TATA The processed pulse is placed via TATA Salt Distribution Channel

15. 15 Proposal to Expand In Pudukkottai IAMWARM - TATA District wise production of Black Gram Sr No.TAMILNADU DISTRICT BLACK GRAM PRODUCTION, MT 2006-072005-06 1Nagapattinam331968268 2Thiruvarur224348257 3Thoothukudi172178348 4Cuddalore152758493 5Villupuram124099343 6Tirunelveli102528119 7Virudhunagar66542919 8Thanjavur54703361 9Dindigul31071544 10Tiruchirapalli2044629 11Coimbatore16091302 12Ramanathapuram1584542 13Thiruvannamalai1489837 14Erode1342894 15Dharmapuri1243693 16Perambalur1079309 17Vellore1066368 18Thiruvallur1002371 19Kanyakumari867251 20Namakkal675618 21Salem646720 22Kancheepuram5952305 23Pudukottai511197

16. Key Interventions from the Public Partner for a successful PPP Support in identifying the key areas for focus. Support for private partner in extension in the initial stages to build scale. Extension of the government schemes to the farmers covered under the project. Access to crop loan to farmers to take up more acreages on contract farming. Support in infrastructure areas like storage. 16

17. Thank You 17