1. Speakers: Mr. Mark W. Kennedy, MBA PHEN Director of Outreach Kimberly R. Rogers, Ph.D. PHEN Director of Education Programs PHEN’s Education and Community Engagement Activities and Plans

2. Monthly Webcast Partner Dr. Edward Benz - President Ms. Anne Levine - Vice President of External Affairs Ms. Magnolia Contreras – Director, Community Benefits Dana-Farber Cancer Institute

3. Sponsors

4. Viewers can submit questions for our speaker during the webcast via Email: rapcancer@prostatehealthed.org Facebook: ProstateHealthEducationNetwork Twitter: @RAPCancer Join the Conversation!

5. Today’s Presentation Guest Speakers Mr. Mark W. Kennedy, MBA PHEN Director of Outreach Kimberly R. Rogers, Ph.D. PHEN Director of Education Programs A Review of PHEN’s Education and Community Engagement Activities and Plans

6. 6 "To eliminate our prostate cancer crisis, every month should be prostate cancer awareness month in Black America. With our Survivor Network and community partners across the country, PHEN has a unique opportunity to make this happen.“ --Thomas A. Farrington, President and Founder, PHEN

7. The African-American Prostate Cancer Crisis Incidence rate: 228.8 per 100,000 men Mortality rate: 53.1 per 100,000 men Compared to Caucasian men Incidence rate: 140.3 per 100,000 men Mortality rate: 21.7 per 100,000 men Disparity –Incidence: 1.6 times as great –Mortality: ~2.5 times greater Source: DeSantis, C., Naishadham, D. and Jemal, A. (2013). Cancer Statistics for African Americans, 2013. CA: A Cancer Journal for Clinicians, 63 (3), 151-166. 7

8. U.S. Prostate Cancer Death Rates by Race and Ethnicity, 1999-2012 Mortality source: U.S. Mortality Files, National Center for Health Statistics, CDC. *Rates are per 100,000 and are age-adjusted to the 2000 U.S. standard population. Death rates cover 100% of the U.S. population. 8

9. PHEN’s Position Knowledge Is The Best Defense Against Prostate Cancer Black America should be the most knowledgeable and engaged 9

10. Major Educational Void 10

11. General education and awareness Interaction with primary care physician Diagnosis Treatment Survivorship Educational Focus: Prostate Cancer 11

12. PHEN Educational Programs – National Outreach Rally Against Prostate Cancer (RAP Cancer) Initiatives –PHEN Survivor Network (2003) –PHEN Monthly Support Group (2003) –PHEN Television (2007) –Annual Father’s Day Rally (2009) –Monthly Webcasts (2011) –Educational Symposia (2013) 12

13. Foundation for PHEN education & outreach programs Started in 2003 200+ members nationwide Lead and support ongoing educational efforts PHEN Survivor Network 13

14. PHEN Monthly Meetings in Partnership with Dana-Farber Cancer Institute Since 2003 Support Group Functions –For newly-diagnosed men and survivors –For caregivers, spouses, and families Coordinate community outreach activities –Education and awareness events Recruit and train members of the Survivor Network 14

15. PHEN Monthly Meetings and Webcast Spring 2015 survey of men in MA who attend Monthly Support Group Meeting –78% attended to learn about new treatments –72% wanted to receive support from other men –67% wanted to provide support to the recently diagnosed –53% wanted assistance in managing survivorship –22% sought to improve their knowledge of health issues PHEN Webcast –Virtual attendance and accessibility to benefit men nationwide 15

16. www.rapcancer.org PHEN Television and Monthly Webcasts Archived footage of webcasts, summit presentations, Father’s Day Rally and symposia –123 presentations to support & inform survivors and their families Frequent topics include: –Caregivers, Clinical Trials, Early Detection, Partnerships, Sexual Dysfunction, Survivorship, Treatments PHEN Online Resources 16

17. Education and outreach partners since 2009 400+ church partners nationwide Churches have a real thirst for knowledge –88%: PHEN increased knowledge & awareness prostate health –75%: parishioners received supports & benefits from PHEN –100%: pleased with information provided to their congregants –69%: requested more education and awareness activities Church Partnerships-Community Outreach 17

18. Father’s Day Event started in 2009 to increase prostate cancer awareness Hundreds of churches nationwide register for the rally Reached approximately 200,000 people Survey of Father’s Day Rally church leaders in 2014 95% of churches report success 94% of survivors/loved ones pleased with recognition 98% want to participate in the FDR next year 91% want to participate in additional PHEN activities The Father’s Day Rally-Community Outreach 18

19. 13 symposia in 10 states –Educate about risk, early detection, treatments & survivorship –Led by volunteer medical faculty, organized by Survivor Network members and church volunteers 3 rd Annual Prostate Health Educational Symposia 19

20. 2015 Symposia Church Partners Ben Hill United Methodist Church (Atlanta, GA) Sixth Avenue Baptist Church (Birmingham, AL) Twelfth Baptist Church (Boston, MA) St. Luke Missionary Baptist Church (Chicago, IL) Friendship-West Baptist Church (Dallas, TX) The Lighthouse Church (Houston, TX) Greater Grant Memorial AME Church (Jacksonville, FL) Bethel AME Church of Los Angeles (Los Angeles, CA) Second Baptist Church (Miami, FL) Carver Memorial Presbyterian Church (Newport News, VA) Acts Full Gospel COGIC (Oakland, CA) St. Matthew Baptist Church (Raleigh, NC) The Saint Paul’s Baptist Church (Richmond, VA) 20

21. 2015 Symposia Volunteer Medical Faculty Clinicians 26 Volunteer Faculty –The Importance of Knowledge & How to Use It Represented –Internal Medicine –Urology –Urologic Oncology –Hematology/Oncology –Radiation Oncology Topics Covered –Early detection –Screening –Diagnosis –Treatment options –Incontinence and erectile dysfunction –Diet and nutrition –Clinical trials –Financial resources 21

22. 3 rd Annual Symposia, Continued ~900 attendees –34% identified as at-risk for prostate cancer –14% were prostate cancer survivors –13% were wives or caregivers –71% learned of symposia through churches –89% satisfied with topics and speakers –99.5% plan to/recommend someone attend in 2016 22

23. New Partnerships and Services FREE prostate cancer screening Prostate Conditions Education Council (PCEC) –Helen Diller Family Comprehensive Cancer Center at UCSF –Dana-Farber Cancer Institute and Men’s Health Boston –GA Prostate Cancer Coalition & Emory Saint Joseph’s Hospital 223 men were screened –21 men needed follow-up care –Two men have been diagnosed with prostate cancer 23

24. 3 rd Annual Symposia Partners All efforts made possible through the support of PHEN’s partners. 24

25. Church Partnership in Atlanta, GA Overview of Ben Hill United Methodist Church 2 nd year as a church partner Needs of the church and the community Community response to the program Future strategies for engagement in Atlanta 25

26. Next Steps To make every month prostate cancer awareness month in Black America. 26

27. Leveraging PHEN Assets Expansion –Horizontally (More cities, communities & partners) –Vertically (Deeper educational and support services) PHEN Assets –Survivor Network (increase membership to 1,000) –Church and community partners –Industry partners –Academic, research, and clinical partners –Proven educational programs 27

28. PHEN Partnerships for Education, Support and Outreach (PESO) Local PHEN PESOs: –Provide forums for prostate cancer survivors to network and to provide ongoing mutual support on survivorship issues –Provide continuing education for survivors, family members and caregivers –Support prostate cancer community education and awareness outreach efforts Replicating Boston Model Nationwide 28

29. How? Use Dana-Farber PHEN Monthly Meetings and Webcasts as a foundational resource Partner with local cancer centers and other organizations Mobilize local PHEN Survivor Network teams Work with church partners for community outreach 29

30. PHEN’s Responsibilities PHEN Survivor Network takes leadership roles for the meetings Provide the monthly presentation/program and guest speaker for the live webcast Provide promotional materials for distribution within the community Engage in community outreach efforts 30

31. PHEN’s Responsibilities, Continued Publish monthly e-newsletter Online support for survivors and newly diagnosed men Maintain attendee contact information & communications 31

32. Partner Responsibilities Cancer Center Partners –Provide meeting facilities including computer and A/V equipment to broadcast the live webcasts –A medical specialist to serve as an advisor during a portion of the meetings –Parking and food –Assist in meeting promotion 32

33. Partner Responsibilities, Continued Community Partners –Provide outreach venues for education and awareness activities –Promote monthly meetings to their constituents 33

34. The Boston Model in Worcester First PESO University of Massachusetts Medical School In place since June 2015 Enthusiastic community response 34

35. PHEN Survivor Network Activity Chatman Carruthers - Atlanta Participated as the patient advocate voice with doctors from Emory University and Georgia Urology at an Astellas Oncology awareness event Led prostate cancer awareness activities at Cascade United Methodist Church during Prostate Cancer Awareness month Odell Lewis – Montego Bay, Jamaica Recently involved in the largest prostate cancer education and screening event ever in Jamaica Michael Shaw – Oakland, CA Partnered with his church and held the largest PHEN Symposium ever in 2015 with 108 men screened. Also established a support group in partnership with the UCSF 35

36. PHEN Survivor Network Activity, Con’t Michael Jackson – Maryland Leading prostate cancer awareness for Omega Psi Phi Fraternity Freddie Muse – Los Angeles, CA Has led a partnership between two churches to conduct PHEN symposia for the past three years, and his organization, Men's Cancer Network, organized and held its 2nd Annual Prostate Cancer Rally and Benefit Concert in 2015 to promote prostate cancer awareness Paul Covington - New York City, NY Spoke to elders at Stuyvesant Heights Senior Center in Brooklyn 36

37. PHEN Survivor Network Activity, Con’t Dr. Artie Shelton-Maryland/Washington, DC Sept. 12 th - Carried PHEN banner at the Convoy of Hope program hosted by Evangel Assembly in Temple Hills, MD. +1,200 volunteers from 71 churches/organizations participated in the effort Sept. 17th - Moderated the session "Research to Address the African American Prostate Cancer Burden " at PHEN's 11th Annual Summit in Washington, DC Sept. 26th - Participated in the Central Baptist Church of Camp Springs, MD Prostate Cancer program Sept. 30th - Represented the patient advocate perspective as part of the Astellas Oncology-hosted Prostate Cancer Awareness event in Philadelphia Oct. 3rd - Presented at the "Cancer Celebration of Survivorship" forum held at Zion Baptist Church in Washington, DC 37

38. Support from Our Women Dr. James Roberson and Mrs. Wendy Roberson - Maryland Participated in a panel discussion at PHEN’s 11 th Annual African American Prostate Cancer Disparity Summit in Washington DC. Mrs. Roberson has agreed to help PHEN with its outreach to the women in our survivors' lives Ms. Mary Henderson – Vallejo, CA Participated in PHEN’s webcast and hosted an event at her church, Friendship Missionary Baptist Church 38

39. Working Together We Will Increase prostate cancer awareness and knowledge Grow the survivor network and community partners Lead prostate cancer advocacy Recruit leaders at all levels to join with us Save lives Eliminate the African American prostate cancer crisis 39

40. Thank you for joining us!

41. 2015 Calendar of Events Monthly Webcasts and Support Group Meetings: Second Wednesday of every month Next Webcast: November 11th at 6:00pm ET!