2. TACIS Institution Building Partnership Programme (IBPP) “BOOSTING A CULTURE OF WOMEN’S RIGHTS IN KAZAKHSTAN” INTEGRATED PROJECT TO REDUCE SOCIAL MARGINALITY AND EMPOWER VULNERABLE WOMEN IN KOKCHETAV, CHIMKENT, TARAZ, & ENBEKSHI-KAZAK INTEGRATED PROJECT TO REDUCE SOCIAL MARGINALITY AND EMPOWER VULNERABLE WOMEN IN KOKCHETAV, CHIMKENT, TARAZ, & ENBEKSHI-KAZAK Introduction to business analysis: identifying and getting to know the competition Rita Bonucchi Bonucchi & Associati srl 3-2

3. How to project a research Information needed Already available in MIS To be provided through Business analysis Market research Field Desk Existing research reports Research performed by professionals “do-it- yourself” territories

4. Introduction to business analysis: identifying and getting to know the competition 33-2 Introduction to business analysis: identifying and getting to know the competition Define the business Analyze the competitors Learn from competitors Do we know enough about the competition?

5. Introduction to business analysis: identifying and getting to know the competition 43-2 Competitor/Industry Analysis Identify competitors (domestic and foreign), potential competitors and possible substitutes in your marketplace. How do their products compare? How profitable are these competitors? What are the Societal and Industry trends affecting your product? Describe regulatory issues - federal, state, local, foreign. Show potential for growth within the industry. What advantages/disadvantages do you have versus the competition: price, quality, features, maintenance and service. How can you develop or sustain a competitive edge?

6. Introduction to business analysis: identifying and getting to know the competition 53-2 Definition of the Key Success Factors of the Business What have in common the success businesses? What is absolutely necessary in order to survive in this specific business?

7. Introduction to business analysis: identifying and getting to know the competition 63-2 Business analysis: the tools and the technique Field work –D–Direct monitoring of competition –M–Monitoring the competition through their promotion strategy Desk work –M–Main sources of information

8. Introduction to business analysis: identifying and getting to know the competition 73-2 Business report outline Sector/industry definition Industry evolution Regulations Sector subjects, competitors list Intensity of competition “Game rules", entry barriers and key success factors Rating Bibliography and sources of information

9. Introduction to business analysis: identifying and getting to know the competition 83-2 Sources Business reports Degree papers, grey press Technical publications Business magazines Economic press Governative documents Company documents Directories Vortals

10. Introduction to business analysis: identifying and getting to know the competition 93-2 Research through Internet Finding information Monitoring the competition and studying the industry Identifying and download reports Conducting real research programs on Internet (web surveys)

11. TACIS Institution Building Partnership Programme (IBPP) “BOOSTING A CULTURE OF WOMEN’S RIGHTS IN KAZAKHSTAN” INTEGRATED PROJECT TO REDUCE SOCIAL MARGINALITY AND EMPOWER VULNERABLE WOMEN IN KOKCHETAV, CHIMKENT, TARAZ, & ENBEKSHI-KAZAK INTEGRATED PROJECT TO REDUCE SOCIAL MARGINALITY AND EMPOWER VULNERABLE WOMEN IN KOKCHETAV, CHIMKENT, TARAZ, & ENBEKSHI-KAZAK Introduction to business analysis: identifying and getting to know the competition Rita Bonucchi Bonucchi & Associati srl 3-2