1. Project #4 Film Poster

2. Project #4 – Film Poster We supposed to have Avant-garde Movement poster But Rodchenko Exhibit at EVC Library is closed So, we change to film poster The main Goal is the same: think of the theme, target audience & creative process

3. Redesign a Film Poster Pick a favor movie and redesign the poster You can do it in either Photoshop or Illustrator or both. 11” 17” 300 dpi in Photoshop When you put on flickr, make sure that you change the file to 72 dpi. Give the credits Title Names of actors and actresses

4. Target Audience Age: How old are the target audience? E.g. cartoon may attract more children. Then, you use bright happy color like red, yellow, green. Those primary colors, not so complicated. Gender: Female or male? E.g. romantic movie may attract more female audience. Then, you need to use feminine colors like pink…

5. Different colors on different audience e.g. the topic is related to politics or world affairs. The target audience is adult and the content should be serious. The design should be graphically low key and informational

6. Different colors on different audience The Goal: Encourage children to eat more healthy food The target audience is children The design should be playful, colorful, childlike and fun

7. Movie theme 1. What kind of movie is it? e.g. tragedy, romance, food documentary Or mystery Cos different movie has different color approach and typeface

8. 2. What’s the story about? What’s the content? You know the story. Then, you’ll put the related elements and arrange the layout Movie Theme

9. Movie elements If you cannot think of any element, you can use mind map and brainstorm idea.

10. Movie Theme The theme (message) of Movie Each design must have a message. What do you want to tell the audience? Cos design is a graphic communication and medium to talk to people. e.g. Life is dangerous in city Friendship bonds us together We should honor the soldiers. Nuclear war is destructive. Sometimes, you add your voice, opinion or point of view through your artwork.

11. Design, Color scheme & Typeface What’s the target audience? What kind of movie? What’s the story about? What’s the elements of this topic? What kind of mood that I want to give to the poster? What message that I want to send through the poster? After asking those questions, you can start your design. You can choose the color scheme and typeface base on these questions.

12. Design, Color scheme & Typeface Make sure the typeface match the movie theme and it is readable.

13. Design, Color scheme & Typeface Does this typeface match the theme? We don’t need to see the content. From the typeface, we have already known that this is horror movie. So, typeface is very important.

14. Design, Color scheme & Typeface Does this typeface represent the ancient time?

15. Steps 1.Fill in the handout and design 2 thumbnails (roughs) It’s due on November 14 th. This Thursday 2.Then, I’ll go through the roughs with you and pick one to do on computer 3.Then, base on the design, you’ll work more on photoshop or illustrator more. If you do the final compositing on Photoshop, import illustrator files into Photoshop. If you do the final compositing on Illustrator, import the Photoshop files into Illustrator 4.After we finish the poster on computer, we’ll critique on November 21 st, Thursday.

16. For example Let’s say the type effect is done in Illustrator and the rest is done in Photoshop. The final compositing is in Photoshop. Then, we do the type effect on Illustrator first and import to Photoshop

17. For example: Only the bottles of san francisco, Hawaii & New York are done in Photoshop. All the rest is done in Illustrator. Then, do the bottle first in Photoshop. Then, Import into Illustrator and finish the rest So, base on the design, You need to decide which software for final compositing. Which software to do more.

18. Grading Project #4 (13% in total) Roughs (3%) Does the final poster meet all the requirement on the handout? (5%) e.g. Dose it attract the target audience? Dose it have theme? Does the color scheme and typeface match the movie? Final Poster (5%) Aesthetic accomplishment Photoshop & Illustrator Skill