1. Culture and Conditioning Language/Gender/Class/Race

2. Key Concepts Identity Formation- A sense of self that an individual develops through socialization and where he/she develops a sense of difference from family and friends and takes a place in society. Identities are also formed through cultures and subcultures. Fragmented and fluid Identities They/Why politics Sources of identity- Nationality/ethnicity/ sexual orientation/ gender/ class

3. Identity construction therefore a process based on contradictions and dispositions. Modernity and Social Change New social movements Identity politics Feminism Globalization

4. Language Means and medium for the generation of the significance of meaning Meaning in central to explication of culture To investigate culture one has to deconstruct meaning and see how meaning is produced symbolically in an language as a signifying system Signifier and the signified are related to each other in some form or the other

5. Criss crossing discourses through which objects and practices acquire significance