1. Marketing tools

2. New web sites

3. About the new web sites Purpose -Increase brand awareness -Educate the target group 1.Why hearing products? 2.In which situations? 3.How does it work? Target groups PrimaryEnd users and relatives SecondaryProfessionals

4. About the new web sites Available domains Com, se, us, de, dk and no Extranet for distributors (.com, se, dk, de, no) New features…

12. Sound demo

13. Extranet

21. Extranet - How to register 1. Go to http://www.comfortaudio.com/register-user/http://www.comfortaudio.com/register-user/ 2. Fill out the password: comfort123 3. Fill out the form and click Register. 4. An auto generated password will be send to your e-mail. Use this password to login on http://www.comfortaudio.com/extranet/ http://www.comfortaudio.com/extranet/

22. Developments 2012 Sound demo Videos Test datas

23. Graphic Guidelines

24. Logotype and colors

28. On going marketing activities

29. On-going and recent activities Roll-out of Comfort Digisystem Receiver DT10 Two prestige awards – Best New Product at AudiologyNow! – Swedish Embedded Award Articles and PR in magazines Newsletters

30. Marketing activities 2012

31. Marketing and sales support material Market segmentMaterialAvailable Product launch Receiver DT10Roll-out sales materialavailable to order (extranet) Next step sales support kitMarch-April SchoolTrifolder (eng)available to order New “brochure”March At WorkNew “brochure”June CI and bone-anchored HATrifolders – school & work (eng)available to order Compatibility overviewAvailable (extranet) Technical information and sales material successively during 2012