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Published byRhoda Richards Modified over 7 years ago
Rewarding Players: Montana’s Online Player Loyalty Program
Montana’s Player Club Goal to reward our core players and engage infrequent players Provide an engaging online destination Demographics to direct market our players Previous club provided winning numbers and second chance drawings New club offers interactive games and more chances to win
Montana’s Player Club Introduced free play reward frequent players with fun games, truck giveaway Bonus play is live as of today $2 or more Lotto play produces a bonus play code Code value increases with purchase price
Rewarding Players Join the new Montana Lottery Player’s Club at montanalottery.com. Play the games and earn entries into weekly and monthly drawings. Weekly drawings for product ($10-25) and cash ($100) Monthly drawings for $1,500 cash
Free Play Initial launch of free play in September Added a Truck giveaway with coupon 30 days, 30,000 coupons entered 3500 new members since start Provides a fun, easy way to play games Embedded web advertising
Bonus Play Process Qualifying $2+ lotto or a $3 scratch ticket Bonus play code included on ticket No code on $1 tickets Web code predetermined entry wins
Bonus Play Online Ticket:Scratch Ticket:
The Future Facebook integration Expand game library Online sales of lottery through subscriptions Next step: direct internet sales
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