1. Adobe Illustrator

2. Characteristics of Logos Distinctive among other logos Memorable in the minds of viewers Appropriate for the brand Practical and Scalable for any purpose Original text and imagery

3. Graphic Designer: Carolyn Davidson,1971. Inspired by Nike, goddess of victory. Company was originally called Blue Ribbon Sports.

4. Memorable Logo was introduced in 1962. Designed by Jim Schindler to resemble new arch shaped signs on the sides of the restaurants. He merged the two golden arches together to form the famous 'M' now recognized throughout the world. Schindler's work was a development of the stylized 'v' logo sketched by Fred Turner, which was conceived as a more stylish corporate symbol than the Speedee chef character that had previously been used. The McDonald's name was added to the logo in 1968

5. 1953: Fourth McDonald's restaurant, in Downey, California. It is the oldest McDonald's restaurant still in operation

6. Designed by Saul Bass in 1962 1946 original logo

7. Designed by Milton Glaser in 1977

8. Appropriate Designed by Joe Finocchiaro

10. Practical

11. Clever Designed by Joe Finocchiaro

12. Designed by Herb Lubalin and Tom Carnase in 1965 Logo for a magazine that was never published

13. WE log

15. Designed by Joe Finocchiaro in 2000

16. Designed by Stanford professor Vaughan Pratt in 1982 The letters u and n while arranged adjacent to each other look a lot like the letter S in a perpendicular direction. Its an ambigram

17. Designed by Herb Lubalin and Tom Carnase in 1980 Communicates meaning figuratively through the logo Also designed Brooks Brothers, MacWorld, Calvin Klein

18. Designed by Phillipe Lenssen in 1999 Design goals: clearly differentiate from other search engines Be a search engine first and foremost Playfully simple, colors evoke child play but stray from color formality The texture and shading of each letter lift it from the page while giving it both weight and lightness. It is solid but there is also an ethereal quality to it. Catull is font, old style serif (search looks in the past)

19. Logo by Typography Typography is the preparation of text Most logos contain originally designed text The more original the logo it the more distinctive and memorable the work will be

20. Type and a mark

27. Designed by Chermayeff & Geismar

28. Just a mark

29. Designed by Chermayeff & Geismar

30. Three points used to represent the concept of Gottfied Daimler, which manufactures a range of transport movers that work effectively across air, water and land

31. Designed by Chermayeff & Geismar

32. Company founded in 1897 Current logo designed by Raymond Loewy in 1967. Design process was 4 years and included tests on highway poles and interviewing motorists

33. Original logo was a mussel shell introduced in 1900 and replaced in 1904 by the first version of the scallop shell motif.

36. Original designed by Richard Runyan in 1973

37. Created in 1994 by Lindon Leader, at Landor Associates Considered one of the best logos of all times Hidden arrow suggesting forward movement and thinking

38. Designed by Ron Wayne (3 rd co-founder of Apple) in 1976. Represents inspiration and innovation. Too complex

39. Designed by Rob Janoff 1977 Bite mark to symbolize seduction, knowledge, play on byte Rainbow colors (in different order), break from standard

40. Introduced in 1997 Minimalism, controversial, new millenium

41. 1942-19541954-19591956-1961 1959-1975 1975-1979 1979-1986

42. Implies everything from A to Z and a smile

43. Color in Art and Design With colors you can set a mood, attract attention, or make a statement. You can use color to energize, or to cool down. By selecting the right color scheme, you can create an ambiance of elegance, warmth or tranquility, or you can convey an image of playful youthfulness. Color can be your most powerful design element if you learn to use it effectively.

44. URL Link Color Wheel Primary, Secondary, Tertiary Warm and Cool Analogous Complimentary Split Complimentary Triadic Monochromatic

45. KHS Logo Letters Vegas Gold: #bbb400 Recreate the KHS letters in Adobe Illustrator.