1. BirdSong Facebook Development Phase 2, 3 & 4 2

2. Phase 2 - Requests “When adding a Facebook profile, one or more sectors can be ticked.” This was in the brief Explain: We need to be able to add a page to more than one sector e.g. Chanel = Fashion + Luxury Net a Porter = Fashion + Retail Pepsi = Brand + Beverage + Soft Drink This helps us grow the sectors for comparisons We should have up to 3 sectors named Primary Sector, Secondary Sector, Tertiary Sector – this becomes important later on … 3

3. Phase 2 Bugs 1.Please can you check what happens to a page when the Facebook URL is not clear – E.g. Williams F1 is https://www.facebook.com/pages/Williams- F1/339720108887https://www.facebook.com/pages/Williams- F1/339720108887 – The system can’t handle it  2.Please can you check Jackwillsfans and JJB sports = these are the correct details but don’t pull data through 4

4. Phase 2 Improvements In the accounts & sectors view, please can we add in view options for 50 & 100 rows 5

5. Phase 2 – XML Feed – Why? 6 By offering the ability to ‘stream’ data to another place, I have more opportunities to use the data in other tools we may build and to analyse the data using other tools. Possible Uses

6. Does it have to be XML? It needs to be a function that will: Define the data in rows and columns for ease of analysis Update dynamically in line with the Cron jobs on BirdSong 7

7. How does the data need to be presented via XML? 8 BrandMessagTypeTime Created Time Updated LikesCommentsLast Comment Accesorize Accessorize USA is becoming on our go-to for the latest state-side bloggers. photo 07/26/2011, 05:42:21 AM 08/08/2011, 06:41:32 AM702 08/08/2011, 06:41:32 AM ASOS With acid brights and bold jewel tones running prevalent this season, channel the look by freshening up your wardrobe with a pair of vibrantly-hued jeans. Shop now >> http://asos.to/col oured_denim video 08/08/2011, 04:59:17 AM 08/09/2011, 05:59:59 PM23114 08/09/2011, 05:59:59 PM

8. Phase 3 9

9. With Phase 3 what I would like to: 1.Database Size 2.Further Group work 3.Improve the data display 4.Create Sector analysis 5.Offer export function of wall updates 10

10. 1. Database Size We need to plan for at least 1,000 brands + 500 users 11

11. 2. Further Group Work This is a really useful function Please can we add the function to assign a group to view a sector E.g. Martech can see the Motorsport sector 12

12. Sector Analysis I would like to be able to create a screen of analysis for each sector This would give us average figures for each sector which we can then use to benchmark each page against brand in the sector E.g. – Number of Brands in the sector [count the number of pages in this sector] – % Sector Fan growth by day – Average Number of Posts per Day – Average Number of Likes per update – Average Number of Comments per update 13

13. Example Analysis Sector: UK Retail Brands in Database: 43 Average Number Fans: 726,366** Average % Growth of fan page by day = Average Number of Updates per Day = Average Number of Likes per post = Average Number of Comments per post = Updated once per day or ‘on the fly’ depending on resource requirements 14

14. New Sector View This would be a page that contained the details and the results of the calculations There would be one page per sector 15 Sector Details Top 10 Brands in this sector (by fans) 1.Asos 2.Argos 3.Zara

15. Brand: Data Display I would like to add to this page: A graph of fans over the last 30 days** Screenshot of the page – suggest trying Thumbshots*** Plus add some calculations to compare against primary sector:**** – Fan Count compared to average sector fans – Fan Growth compared to average sector fan growth – Updates per day + comparison to average updates per day – Average Likes per update + comparison to sector average – Average comments per update + comparison to sector average 16

16. Phase 3: Data Display Currently: 17

17. It could look something like.. 18

18. Please can I have a cost for Phase 3? 19

19. Phase 3.5 I would like to create a page for each brand with more analysis of the data E.g. Average updates per day (brand vs sector) Average comments per day (brand vs sector) Average Likes per day (brand vs sector) Analysis of comments & likes by type of update Analysis of comments & like by type of content Analysis of comments & likes by type and time of day/day of week 20

20. Phase 4 – The plan so far! Phase 4 will require: 1.Moving BirdSong to our hosting – planned facebook.birdsongdtt.com (not yet live) 2.More ways to analyse and display the data 3.For new users creating a page between sign in and seeing the data. This will be a legal Agree/Don’t Agree box that protects us. 4.Inclusion of getsatisfaction.com for customer feedback 5.Then we rest! 21