2. International Business Strategy LON301BUS Understanding Emerging Markets Unit: 10 Knowledgecast: 2

3. Module Learning Outcomes Demonstrate a sound appreciation of current strategic management concepts Communicate an in-depth understanding of the complexity of the environment and its applications on decision-making process Integrate and apply strategic approaches to practical situations in various types of organisations Assess current developments in the organisational environment and alternative responses related to strategy Resolve management problems in the area of strategic management by evaluating alternative outcomes Demonstrate the ability to construct and present quantitative and qualitative data effectively by the application of IT skills and methodological techniques Display group-working skills to contribute to a common set of objectives

4. Demonstrate a sound appreciation of current strategic management concepts

5. Communicate an in-depth understanding of the complexity of the environment and its applications on decision-making process

6. Integrate and apply strategic approaches to practical situations in various types of organisations

7. Assess current developments in the organisational environment and alternative responses related to strategy

8. Resolve management problems in the area of strategic management by evaluating alternative outcomes

9. Demonstrate the ability to construct and present quantitative and qualitative data effectively by the application of IT skills and methodological techniques

10. Display group-working skills to contribute to a common set of objectives

11. Demonstrate a sound appreciation of current strategic management concepts Communicate an in-depth understanding of the complexity of the environment and its applications on decision-making process Integrate and apply strategic approaches to practical situations in various types of organisations Assess current developments in the organisational environment and alternative responses related to strategy Resolve management problems in the area of strategic management by evaluating alternative outcomes Demonstrate the ability to construct and present quantitative and qualitative data effectively by the application of IT skills and methodological techniques Display group-working skills to contribute to a common set of objectives Knowledgecast Summary

13. Unilever’s Emerging Markets Strategy Having ‘toured’ Unilever earlier in the module and understood its strategic position and the influence of its stakeholders; now consider the role of emerging markets in Unilever’s current strategy. 1.In which emerging markets is Unilever currently operating? 2.How do the emerging markets contribute to Unilever’s corporate strategy? 3.Can you find examples of the nature of Unilever’s market entry strategies? Seminar

14. Module Review In this session you will be required to give feedback on the module via the usual course evaluation mechanisms. This may include a consideration of the following questions. 1.Which of the units of the module have been most interesting to you? 2.How will your study of international business strategy affect your future business practice? 3.What do you consider to be the challenges for those involved in international business strategy? Group Activity