1. ACE Marketing Research AAA Member Poll 2011 Spring Break Travel and Entertainment AAA Hawaii March 2011

2. AAA Member Poll – Spring Break 2011 - Page 2 Methodology An online survey was sent to AAA Hawaii members who participate in our online research panel “AAA Insiders” The survey was conducted from February 14-22, 2011 269 members completed the survey Responses are weighted to represent the ages of members Differences between 2011 and 2010 results were tested for statistical significance at a 95% confidence level

3. AAA Member Poll – Spring Break 2011 - Page 3 “In which entertainment categories do you plan to spend money during the 2011 spring season?” Base: 2011 AAA HI members n=269 2010 AAA HI members n=332 Q: “In which of the entertainment categories below do you plan to spend money during the 2011 spring season?” Multiple responses allowed. More AAA Hawaii members plan on pursuing hobbies and sports during this spring season compared to last year. All other activities remained very much the same Uppercase letters indicate statistically significant difference from other lettered category * Not asked in 2010

4. AAA Member Poll – Spring Break 2011 - Page 4 “How are you planning to change your entertainment activities during the 2011 spring season compared to last year?” Q: “How are you planning to change your entertainment activities during the 2011 spring season compared to last year?” Multiple responses allowed. Most AAA Hawaii members don’t plan to change their entertainment activities to be more frugal this year Significantly fewer are taking any steps to spend less and 11% state they plan to spend more this year Uppercase letters indicate statistically significant difference from other lettered category * Not asked in 2010 Base: 2011 AAA HI members n=269 2010 AAA HI members n=332

5. AAA Member Poll – Spring Break 2011 - Page 5 Gas Prices Affect Budgets of AAA Members Base: AAA HI members n=269 Not asked in 2010 Yes No AAA Hawaii “Have the recent high gasoline prices affected your budget?” “At approximately what price per gallon of gas do you think you will start making major changes in how much you drive or how much gasoline you use?” $4 per gallon of gas is the critical point at which a full third of AAA Hawaii members will start to make major changes to conserve

6. AAA Member Poll – Spring Break 2011 - Page 6 “How have the higher gas prices affected your budget?” Not asked in 2010 Q: “How have the higher gas prices affected how you budget your money?” Multiple responses allowed. The majority of members affected by the higher gas prices will cut back on unnecessary driving About half will cut back on dining at restaurants Base: AAA HI members who said high gas prices have affected their budget n=144

7. AAA Member Poll – Spring Break 2011 - Page 7 “During the 2011 spring season, do you plan to take at least one leisure trip?” Q: “During the 2011 spring season, do you plan to take at least one leisure trip?” “Leisure trip” for this survey is defined as “a non-business trip of more than 50 miles one way from home and requiring at least one overnight stay.” 2010 57% 2010 13% 2010 30% Base: AAA HI members n=269 Significantly fewer AAA Hawaii members plan to take a leisure trip this spring (46%) compared to last year (57%) ▼ ▼  indicates significant difference from previous year 

8. AAA Member Poll – Spring Break 2011 - Page 8 “How many leisure trips are you likely to take in March and April?” Base: AAA HI who are planning to travel during spring season 2011 n=122 Not asked in 2010 Q: “How many leisure trips are you likely to take in March and April?” Almost 8 in 10 of the members traveling this spring will take just one trip

9. AAA Member Poll – Spring Break 2011 - Page 9 “About how much do you expect to spend on all your leisure travel during the 2011 spring season?” Base: 2011 AAA HI members who plan to take a leisure trip during spring season n=122 2010 AAA HI members who plan to take a leisure trip during spring season n=189 Q: “About how much do you expect to spend on all your leisure travel during the 2011 spring season, including lodging, transportation, meals and entertainment?” 37% 2010 31% More AAA Hawaii members plan to spend in the higher ranges above $1,500 and above $4,000 for their 2011 spring break travel compared to last year 18% 2010 13%

10. AAA Member Poll – Spring Break 2011 - Page 10 “What do you plan on doing while traveling during the 2011 spring season?” Q: “What do you plan on doing while traveling during the 2011 spring season?” Multiple responses allowed. Uppercase letters indicate statistically significant difference from other lettered category Base: 2011 AAA HI members who plan to take a leisure trip during spring season n=122 2010 AAA HI members who plan to take a leisure trip during spring season n=189 More AAA Hawaii members will pursue a hobby or sport and go to spas or just relax during spring season this year compared to last year

11. AAA Member Poll – Spring Break 2011 - Page 11 “What travel destinations do you plan on for the 2011 spring season?” Q: “What travel destinations do you plan on for the 2011 spring season?” Multiple responses allowed. Base: 2011 AAA HI members who plan to take a leisure trip during spring season n=122 2010 AAA HI members who plan to take a leisure trip during spring season n=189 As in 2010, about two-thirds of AAA Hawaii members are traveling to another state during the spring season Note: Specific destinations outside the U.S. were not included in the 2010 poll 9% planned “international” travel in 2010

12. AAA Member Poll – Spring Break 2011 - Page 12 “How are you planning to save money on your 2011 spring travel?” Q: “How are you planning to save money on your 2011 spring travel, if at all?” Multiple responses allowed. Base: 2011 AAA HI members who plan to take a leisure trip during spring season n=122 2010 AAA HI members who plan to take a leisure trip during spring season n=189 To save money, AAA Hawaii members are more likely to reduce their budgets for meals and snacks while traveling during the 2011 spring season compared to 2010 Uppercase letters indicate statistically significant difference from other lettered category

13. AAA Member Poll – Spring Break 2011 - Page 13 “Do you think that you will take more, fewer, or about the same number of leisure trips in 2011 compared to 2010?” Not asked in 2010 Spring Break Poll Q: “Do you think that you will take more, fewer, or about the same number of leisure trips in 2011 compared to 2010?” October 2010 Holiday Poll 59% 29% 12% More AAA Hawaii members now think they’ll take fewer trips in 2011, compared to how they responded to the same question in October of 2010 Base: AAA HI members n=269

14. AAA Member Poll – Spring Break 2011 - Page 14 “What will be your primary type of transportation to reach your destination?” Not asked in 2010 Spring Break Poll Q: “For [your longest trip], what will be the primary type of transportation to reach your destination?” Base: 2011 AAA HI members who plan to take a leisure trip during spring season n=122 October 2010 Holiday Poll 93% 2% 3% 0% 2%

15. AAA Member Poll – Spring Break 2011 - Page 15 “What type of ground transportation are you likely to use to or from the airport?” Base: AAA HI members who are traveling by plane during spring season n=110 Not asked in 2010 Spring Break Poll Q: “What type of ground transportation are you likely to use to or from the airport?” Multiple responses allowed. October 2010 Holiday Poll 49% 26% 20% 9% 7% 5% 3%

16. AAA Member Poll – Spring Break 2011 - Page 16 “How many days will your trip last?” Not asked in 2010 Spring Break Poll Q: “How many days will your [longest] trip last?” Base: 2011 AAA HI members who plan to take a leisure trip during spring season n=122 October 2010 Holiday Poll 3 days or less17% 4-7 days36% 8-14 days34% More than 14 days12%

17. AAA Member Poll – Spring Break 2011 - Page 17 “What will your primary accommodations be while on this trip?” Not asked in 2010 Spring Break Poll Q: “What will be your primary accommodations while on this [longest] trip?” Base: 2011 AAA HI members who plan to take a leisure trip during spring season n=122 October 2010 Holiday Poll 58% 6% 28% 1% 4% 0% 1% 3%

18. AAA Member Poll – Spring Break 2011 - Page 18 “How many people will be traveling with you?” Q: “How many people will be traveling with you?” October 2010 Holiday Poll None16% One56% Two13% Three 6% Four or more 9% Base: 2011 AAA HI members who plan to take a leisure trip during spring season n=122

19. AAA Member Poll – Spring Break 2011 - Page 19 “With whom will you be traveling?” Q: “With whom will you be traveling?” Multiple responses allowed. Base: 2011 AAA HI members who plan to take a leisure trip during the spring season and are traveling with someone n=99 2010 AAA HI members who plan to take a leisure trip during the spring season and are traveling with someone n=149 * Not asked in 2010

20. AAA Member Poll – Spring Break 2011 - Page 20 “How long ago did you plan this trip?” Not asked in 2010 Spring Break Poll Q: “How long ago did you plan this [longest] trip?” Base: 2011 AAA HI members who plan to take a leisure trip during spring season n=122 October 2010 Holiday Poll 35% 16% 15% 19% 15%

21. AAA Member Poll – Spring Break 2011 - Page 21 Demographics AAA Hawaii Base269 Gender Male52% Female48% Age 18-3514% 36-4921% 50-6443% 65+22% Income <$50,00014% $50,000-$74,99912% $75,000-$99,99913% $100,000-$149,99917% $150,000 or more16% Prefer not to answer29%