1. Enabling Older People – Assistive Technologies, Devices & Products Ian Hosking, University of Cambridge Pavel Kubu (CZ) CEO Intel, Walter Buchinger, emporia

2. Enabling Older People – Assistive Technologies, Devices & Products Agenda: Who is …? Ian Hosking (UK), Senior Research Associate, University of Cambridge Pavel Kubu (CZ) CEO, Intel Walter Buchinger (AT), Senior Research Analyst, emporia Input Assistive Technology – mobile emergency function. Inclusive Design – from niche to normal. Your questions & discussion

3. Profile developing mobile phones for the 50+ generation family business since 1991, employing 130 people represented EU-wide in 30 countries, America (North and South) to be deployed in 2012 demographic change essential for our market segment Profile developing mobile phones for the 50+ generation family business since 1991, employing 130 people represented EU-wide in 30 countries, America (North and South) to be deployed in 2012 demographic change essential for our market segment

4. A short example of Assistive Technology, Devices and Products … The customer‘s situation The solution

5. emporiaELEGANCEplus+S Mobile phone with special emergency function for mobile safety. Be mobile + aktive + safe!

6. the solution Unique product/service combination Approved hardware – emergency button Special software (direct link of mobile phone and primary control unit /call center) professional network of T-Mobile- Austria – special elderly tarif service- and support agreement with Samariterbund - professional help & safety

7. the solution benefits active alarm: After pressing the black button (back side) – the primary control unit will be reached! Professional reaction – health data saved activity check: Customer has not used mobile phone within the last 24 hours (a single button-pressure is sufficiant,…..)? Contact! Device check: Test alarms in the background by SMS checking basic functions daily – no huzzle with technology! Information of relatives : In case of emergency the hotline gets in contact with defined relatives – no stress!

8. R&D Usability & likeabilty Tests Cooperation with Universities of Cambridge & St. Gallen MMI/UI workshops Open innovation contests Idea workshops

9. Emporia‘s roadmap - connecting generations! Track & Trace Smartphone/ Easy touch for elderies Multimedia M-Health camera Picture sharing GPS E-Mail for granny Advanced pill reminder

10. “It is normal to be different!” Inclusive Design – from niche to normal. Ian Hosking

11.  “We face an unprecedented demand on social and healthcare services.  Mobile technology has the potential to play a key role in addressing this challenge.  Often phones and smartphones are seen as the ideal platform for providing services in this area.  We have to understand the specific needs and issues faced by older users to realize this potential!  Today people who would benefit the most from such services are the least able to access them.”  Which underlying problems do older people experience?  How can these can be addressed?  e.g. turning a phone on,  complexity of menu systems and touch interfaces.” Ian Hosking