1. Link Farmer[countryside] to Customer[downtown]

2. Downtown Valley F F F F F F F F

3. Downtown Valley F F F F F F F F

4. Downtown F F F F F F F F Honest Food Agent Honest Food Agent 1-2. Register farmer info and their goods 1-1. Register to Agent

5. Downtown Valley F F F F F F F F Honest Food Agent Honest Food Agent 2-1. Select goods and place orders

6. Downtown Valley F F F F F F F F Honest Food Agent Honest Food Agent 2-2. Send the order to agent via internet 2-3. Send the order to agent via SMS

7. Downtown Valley F F F F F F F F Honest Food Agent Honest Food Agent 2-4. The farmer prepare goods and move to agent

8. Downtown Valley F F F F F F F F Honest Food Agent Honest Food Agent 2-5. The agent shipping the goods to downtown customer

9. Downtown Valley F F F F F F F F Honest Food Agent Honest Food Agent 2-6. Customer got the goods and enjoy it

10. Downtown Valley F F F F F F F F Honest Food Agent Honest Food Agent 3-1. Customer rank the goods and the farmer in V-Market, also share some personal experience of cooking or goods knowledge. 3-2. The feedback info also send to the agent and the farmer to improve their goods and service.

11. Downtown Valley F F F F F F F F Honest Food Agent Honest Food Agent 4-1. The new user can select goods by more food information, knowledge and others’ experience. 4-3. The Agent get more goods and service needs, the agent can training the farmer. 4-2. The farmer get more information about the needs and the safe food knowledge.

12. SOLUTION

13. Food User Food Maker F F F F F F Front System AGENT Support System SOLUTION

14. END

15. Downtown Valley F F F F F F F F Honest Food Agent Honest Food Agent