1. Tools of Change February 15, 2012 1

2. Who is Automated Insights? We are a technology company that automatically transforms raw data into compelling narrative content, visual displays, and interactive applications. 2

3. Where Are We A Good Fit? Do you have: Structured data or consistent unstructured data High frequency of new data Historical data Do you need: Insights from underutilized data Repetitive or complex analysis Personalized narratives and visualizations 3

4. Data as the Seeds for Content 4 Metrics Long-form Content Short-form Content Mobile Content Social Content Content Apps Visualizations Real-time Updates

5. Sample Applications Real Estate Finance Retail Banking Insurance Weather Local Interests Life Sciences 5 Healthcare Business Intelligence Sales Productivity Franchise Reporting Monitoring Solutions Government Hospitality Sports

6. Technology in Action: The StatSheet Network 6 418 websites covering NCAA BB, NCAA FB, NFL, MLB and NBA 420 mobile apps (Android and iPhone) Over a half million sports stories created last year Over 400,000 tweets Proprietary rankings for teams, players, and game performances for all sports Content-based applications: Stat Smack, Embed, Twitter Fantasy Tracker, etc.

7. Technology in Action: NFL Player Sites Confidential and Proprietary7 Twitter Charts Metrics Long- form Mobile Short- form Raw Data Real- time

8. Technology in Action: Insider Trading Reports 8

9. Technology in Action: Traffic Accident Reports 9

10. Technology in Action: Neighborhood Reports 10

11. Let us show you how. Robbie Allen robbie@automatedinsights.com 11 Automated Insights: Humanizing Big Data…