2. Marie J. Thistle Project Coordinator Marketing, Public Relations & Events

3. Goals Proactively become a more visible Department Simplicity & Support – I am your one contact Central Database Your professional reputation is protected

4. CONTACT ME

5. Role as the Department’s Internal Liaison Dermatology Point Person/Internal Liaison: Marie Thistle Back-up: Heather Wilder Knowledgeable of what is newsworthy and where is should be published. Liaison with Public Relations on behalf of the department Coordinates as appropriate with: Administrative Assistant, Site Manager, Faculty and Clinical Staff Arrange interview prep class with our Public Relations specialists. Recognition for you and your team; Internally Attract patients to the best care; Externally End product (magazine article, TV interview, etc) for future reference. CONTACT ME

6. Role as the Department’s Internal Liaison Member of the Department with an award/honor and request to be in the press Examples: You are awarded a research grant and would like to be recognized. You get a request from an outside media source to appear in the news. Department Event – Donahoe Walk, MFNE 5K New Faculty or a New Specialty Clinic CONTACT ME

7. Public Relations looking for a specialist Examples: They would like a Fall Skin Expert to appear on Fox News (perky, outgoing & interested) Looking to interview a Mohs specialist and one of their patients for a magazine article. Role as the Department’s Internal Liaison CONTACT ME

8. Potential Newsworthy Piece Public Relations INTERNAL Public Relations EXTERNAL Marie Thistle

9. CONTACT ME

10. Bottom Line- CONTACT ME If you have something that you think is buzz worthy CONTACT ME If a reporter or if someone outside of our organization contacts you or the person you support

11. CONTACT ME

12. Questions?