1. Diversification NAMM - January 19-22, 2012 Jeff Mozingo, Presenter

2. Sales Rentals beyond band and orchestra instruments. We are implementing drums and guitars into our rental pool Listen to what customers ask for and implement

3. Change the ‘look’ and set-up of your store Sales

4. Change the ‘look’ and set-up of your store Sales

5. We’ve included a mini-stage in our showroom where customers can try out product in a live venue. Sales

6. Sales - change the look of your store

7. Partner with outside companies to increase sales

8. Sales - Expand your road reps Churches Country Clubs Assisted Living Facilities Include drop-off, pick-ups and product repairs

9. Lessons Offer Free - Monthly In-Store Jams

10. Lessons We offer Bluegrass, Blues, Rock, Acoustic Guitar Jams

11. Lessons Have special promotions during the Jams Give incentives for attendees to bring a friend Have product demos

12. Lessons Offer Daytime Classes Offer Classes geared towards home-schooled students

13. Lessons We offer Musical Theatre productions, Drama, Audition-Prep class, and Acting/Singing/Dancing Workshop

14. Lessons We now have over 50 participants in our musical productions

15. Lessons We now have over 50 participants in our musical productions

16. Lessons We highlight 1 teacher and 1 student each month in our store and via e-blast

17. Lessons MMFAA students performed at a local town hall dinner in September 2011

18. Advertising and Marketing In-store television for digital flyer advertising and a schedule of upcoming events Social Media: Groupon - lessons promotion Facebook Promotions: - Mozingo Music photo contest to win gift certificate - Halloween photo contest to win gift certificate

19. Advertising and Marketing Community Involvement Battle of the Bands Competitions: Battle at Busch 10 in ’11

20. Advertising and Marketing Sponsor community events that include music: Ellisville Farmer’s Market O’Fallon Jammin’ concert series Partner with local charities: Six Strings Heroes honoring our veterans Cardinals Care

21. Advertising and Marketing Offer In-Store Clinics Mandolin 101 Clinic Nashville Number System clinic Steve Houghton Drum Clinic

22. Advertising and Marketing Offer in-store clinics at minimal cost

23. Advertising and Marketing Offer in-store clinics at minimal cost

24. Advertising and Marketing Offer in-store clinics at minimal cost

25. Advertising and Marketing Offer in-store clinics at minimal cost

26. Advertising and Marketing Offer in-store clinics at minimal cost

27. Advertising and Marketing Radio: Talk radio Christian radio station