3-2 DISRUPTIVE TECHNOLOGIES AND WEB 1.0 Digital Darwinism – Implies that organizations which cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction How can a company like Polaroid go bankrupt?
3-3 DISRUPTIVE VERSUS SUSTAINING TECHNOLOGY What do steamboats, transistor radios, and Intel’s 8088 processor all have in common? Disruptive technology – A new way of doing things that initially does not meet the needs of existing customers Sustaining technology – Produces an improved product customers are eager to buy Balance between Satisfying current customer needs, and Watching and responding to new disruptive tech
3-4 THE INTERNET AND WORLD WIDE WEB – THE ULTIMATE BUSINESS DISRUPTORS One of the biggest forces changing business is the Internet – A massive network that connects computers all over the world and allows them to communicate with one another World Wide Web [two slides down] Organizations must be able to transform as markets, economic environments, and technologies change Focusing on the unexpected allows an organization to capitalize on the opportunity for new business growth from a disruptive technology
3-6 World Wide Web Architecture : HTTP, HTML, server, browser HTTP vs HTML: 1.HTTP: HyperText Transfer Protocol 2.HTML: HyperText Markup Language 1 – “send/receive” 2 – “show” Web Server URL: http://www... DB Server HTML: (1) HTTP request (2) HTTP response
3-7 ADVANTAGES OF EBUSINESS What would be the results re customers? – rich contents PP. 94-97
3-8 EBUSINESS MODELS (PP. 97-100) Ebusiness model – A plan that details how a company creates and delivers products/services, and generates revenues on the internet (P. 97) Fig 3-13 P.100
3-14 WEB 2.0: ADVANTAGES OF BUSINESS 2.0 Web 2.0 – The next generation of Internet use – a more mature, distinctive communications platform characterized by three qualities 1.Collaboration 2.Sharing 3.Free
3-15 WEB 2.0: ADVANTAGES OF BUSINESS 2.0 Characteristics of Business 2.0 Plz read the chapter contents – many important terms
3-16 NETWORKING COMMUNITIES WITH BUSINESS 2.0 Social media – Websites that rely on user participation and user-contributed content Social network – An application that connects people by matching profile information Social networking – The practice of expanding your business and/or social contacts by a personal network
3-19 WEB 3.0 Web 3.0 – Based on “intelligent” Web applications using natural language processing, machine-based learning and reasoning, and intelligence applications Semantic Web – A component of Web 2.0 that describes things in a way that computers can understand
3-20 MBUSINESS: SUPPORTING ANYWHERE BUSINESS Mobile business - The ability to purchase goods and services through a wireless Internet-enabled device
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