1. Using PR and Marketing Communications Strengthening Exchange’s presence in communities.

2. “Coming together is a beginning. Keeping together is progress. Working together is success.” - Henry Ford

3. Target U.S. Headquarters: Minneapolis, MN Target U.S. Regional Offices: Los Angeles, CA Dallas, TX Philadelphia, PA

4. Why are Public Relations and Marketing Important? Strengthening Exchange’s “brand”

6. Why are Public Relations and Marketing Important? Identifying community needs Enhancing community partnerships

7. Why are Public Relations and Marketing Important? Generating pride in membership

8. Why are Public Relations and Marketing Important? GROWTH!

9. What Methods Are Clubs Using?

11. Things to Consider … Who is/are the audience(s)? What are the available resources? What is the desired outcome?

12. Things to Consider …

13. Social media – social media – social media! Facebook, Twitter, websites = legitimacy Information should always be current and complete. Things to Consider …

14. National Headquarters Public Relations and Marketing

16. Share this information! Effective Communication Starts from Within …

17. Questions?