1. SCIENCE COMMUNICATION a scientist’s survival kit A book presented by the Conference of Italy’s Deans of Science

2. SCIENCE COMMUNICATION a scientist’s survival kit The idea More media-savvy scientists = better relations between science and society = more young talents in science = more physicists in the job market (among many more other things)

3. SCIENCE COMMUNICATION a scientist’s survival kit FOREWORD What do scientists have to do with the media world?

4. SCIENCE COMMUNICATION a scientist’s survival kit Best selling science writers (1) Albert Einstein, Stephen Hawking, Richard Dawkins, Stephen Jay Gould, John D. Barrrow, Edward O. Wilson, Luigi Luca Cavalli Sforza, Martin Rees, Konrad Lorenz, Antonio Damasio,George Gamow, Steven Pinker… ould, Dawkins, Wilson, Cavalli Sforza, Lorenz, Damasio, Pinker, Hawkingould, Dawkins, Wilson, Cavalli Sforza, Lorenz, Damasio, Pinker, Hawking

5. SCIENCE COMMUNICATION a scientist’s survival kit Best selling science writers (2) Matt Ridley, Sir David Attenborough, Simon Singh, Isaac Asimov…

6. SCIENCE COMMUNICATION a scientist’s survival kit CHAPTER 1 What do you find when you get out of the ivory tower?

7. SCIENCE COMMUNICATION a scientist’s survival kit Listen before speaking

8. SCIENCE COMMUNICATION a scientist’s survival kit The future is arriving - faster and faster

9. SCIENCE COMMUNICATION a scientist’s survival kit CHAPTER 2 What are the rules of the media world?

10. SCIENCE COMMUNICATION a scientist’s survival kit Double helix, double communication

11. SCIENCE COMMUNICATION a scientist’s survival kit CHAPTER 3 Is communication just a matter of creativity?

12. SCIENCE COMMUNICATION a scientist’s survival kit Looking into the public’s mind

13. SCIENCE COMMUNICATION a scientist’s survival kit CHAPTER 4 How do you become a science writer?

14. SCIENCE COMMUNICATION a scientist’s survival kit The skills of a science writer fiction writer + essayist + teacher + advocate + artist

15. SCIENCE COMMUNICATION a scientist’s survival kit CHAPTER 5 How do you use journalists?

16. SCIENCE COMMUNICATION a scientist’s survival kit Working together

17. SCIENCE COMMUNICATION a scientist’s survival kit CHAPTER 6 “The medium is the message”: what can it mean?

18. SCIENCE COMMUNICATION a scientist’s survival kit Dulcis in fundo only 150 pages e-book free www.con-scienze.it

19. SCIENCE COMMUNICATION a scientist’s survival kit