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Many marketers understand the need for social media. But once you’re using this channel, are you using it to the best of its ability? Data from Performics.

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Presentation on theme: "Many marketers understand the need for social media. But once you’re using this channel, are you using it to the best of its ability? Data from Performics."— Presentation transcript:

1 Many marketers understand the need for social media. But once you’re using this channel, are you using it to the best of its ability? Data from Performics shows that People are most likely to engage with branded content on social media that contains pictures (44%), followed by status updates (40%) and videos (37%).Performics But just because visual content performs best doesn’t mean we all have the skills or resources to create it every day. That’s why we built these simple, but effective, templates for you to customize and use in your social media marketing. You’ll find three types of templates: title slides, headline roundups, and “snackable” graphics. Each will be further explained throughout this PowerPoint, along with tips for stylizing each. Enjoy!

2 Alternative Photo Sources 1. www.freerangestock.com www.freerangestock.com 2. www.openphoto.net www.openphoto.net 3. www.sxc.hu www.sxc.hu 4. www.imagebase.net/ www.imagebase.net/ 5. www.stockvault.net/ www.stockvault.net/ 6. www.unprofound.com www.unprofound.com 7. www.morguefile.com/ www.morguefile.com/ 8. www.fotolia.com/Info/Images/FreePicsOfTheWeek www.fotolia.com/Info/Images/FreePicsOfTheWeek 9. www.123rf.com/ www.123rf.com/

3 Alternative Photo Sources 1.flickr.com/creativecommons/ 2.Google: Royalty Free Photos 3.Google: Free Nature Photos 4.Google: Free Inspirational Photos 5.Google: Free Inspirational Quote Images 6.https://www.flickr.com/groups/1098365 @N25/https://www.flickr.com/groups/1098365 @N25/ 7. http://commons.wikimedia.org/wiki/Main_Page http://commons.wikimedia.org/wiki/Main_Page

4 Where do I get The Photos From?

5 “Title Slides” for Increased Exposure www.KathiMinsky.com Salad In A Jar www.sitehere.com

6 How to Create This “Title Slide” Visual TURN THIS: INTO THIS: This template will help you take a simple status update – such as a blog post, article, or marketing offer – and turn it into a visual representation of that the social media user could be reading, using, or enjoying.

7 90% Of All Viral Action Occurs In News Feed

8 Instructions Specific to This Template: 1)Add an image you own or have purchased as the square background. 1)Right click the added image image, go to arrange, and select “send to back” in the dropdown. 2)Write your own title. 1)Select the gray box and background image, then right click > grouping > group. 2)Right click on the whole image and select save as picture. 1)Post to social media! Title of Content You’re Sharing Goes Here BLANK VERSION

9 “Snackable Graphics” for Quotes & Stats www.KathiMinsky.com

10 How to Use This Template: 1)Click on the quote or stat to adjust for your own sharing needs. 2)Click on the “Source” text box to properly cite the quote or stat. 3)Right click on the entire image to “Save as Picture.” 4)Share on social media! TIP: If you plan to share the visual on Twitter, include the Twitter handle for the data source or person who said the quote – maybe the brand or person will retweet it! Inspirational Spiritual Quote Here” Source: www. www.KathiMinsky.com OPTION 1

11 OPTION 2 Whenever you find yourself on the side of the majority, it is time to pause and reflect.” Mark Twain Change font colors or bold parts of a quote to make it stand out.

12 Strength does not come from winning When you go through struggles and decide not to surrender that is strength.” www.KathiMinsky.com OPTION 2 OPTION 3

13 May every sunrise hold more promise And every sunset hold more peace www.KathiMinsky.com

14 Learn to get in touch with the silence within yourself, and know that everything in life has a purpose. www.KathiMinsky.com

15 We travel not to escape life but for life not to escape us www.KathiMinsky.com


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