1. Publicity to Profits Group Coaching Session Session 8 Review of Homework Assignments Turn Your Articles into Press Releases

2. Homework and Bonus Ideas

3. Let’s look a press release Contact info at top Headline –Title Case –Limit of 8-10 Words –First paragraph begins with dateline City, State, Date, Content follows Shorewood, MN – September 29, 2010 – In today’s economic world, blah, blah, blah, said Publicity Thought Leader Dan Janal.

4. Middle of Press Release Contains all the relevant info Includes your quotes Includes info about what’s news Can include a quote from a client Should include keywords –In headline –Throughout the press release Must include links to: –Home page or –Landing page (aka “squeeze page”) or –Amazon sales page, if applicable

5. End of Press Release About you Links ### (end of press release marker) Contact info –Name, email, phone, website

6. Review and Planning Ahead Today: Turn article into press release Next: Distribute press release –Via reporter lists you received –Via PR Newswire

7. Homework Convert article to press release Send me homework by COB Monday dan@prleads.com

8. Housekeeping Attendance –Come even if you aren’t prepared –Listen to recording if you can’t attend –Send homework when you can, even several weeks late and we’ll review it. There’s no shortage of good ideas and inspiration points Next session –9 a.m. PT on Tuesdays –Same webinar links and phone number –Pin will change each week. I can’t control that. –If you are on the road and can’t access the pin, you can LISTEN to the call, but you can’t talk. –Replay will be available on http://www.prleadsplus.com/mpcall-downloads/