1. PAAB 101 2014 National Workshop

2. Objectives Cover-to-cover discussion of the PAAB code – Types of material/tools that the provisions in the PAAB code apply to – Best practices for putting together submissions – How the targeted audience, the type of product and the type of tool/media impact the applicable advertising provisions – The key requirements for evidence

3. Agenda 9:05 The ‘what’ and ‘who’ of advertising Speaker: Malika Ladha, Reviewer, PAAB 9:20 Understand the preclearance procedure and operations to help you on your way to approval Speaker: Dannie Newman, Reviewer, PAAB 9:35 Explore Advertising/Promotional System (APS) categories for approval success Speaker: Malika Ladha, Reviewer, PAAB 9:50“Balance is not something you find, it’s something you create” (Jana Kingsford) Speaker: Dannie Newman, Reviewer, PAAB 10:20BREAK

4. Continued… 10:40“Let’s get digital. Digital. I wanna get digital.” (playfully adapted from Olivia Newton-John’s song) Speaker: Jennifer Carroll, Reviewer, PAAB Relevant 11:10“Don't accept your dog's admiration as conclusive evidence that you are wonderful” (Ann Landers). Speaker: Karen Rizwan, Reviewer, PAAB 11:40PAAB’s view on complaints and monitoring Speaker: Malika Ladha, Reviewer, PAAB 11:50Closing Remarks Speaker: Jennifer Carroll, Reviewer, PAAB 12:00Lunch