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Establish the Problem Include at least five pieces of evidence. Facts Data Expert Opinions Testimonials Focus on convincing your audience that this is a real problem.
Impact Describe the impact of this problem on individuals and/or society. Provide examples in support of your impact statement.
Get to the Root What do you think is the main reason this problem exists? Provide examples to help your audience understand the root of the problem.
Make it Positive What is something positive that we can do (as individuals or a society) to turn this problem around?
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