1. IBM Enterprise Providing a Return on Information Content Management

2. Enterprise Content Management n. 1.A framework for creating, managing, integrating, web-enabling, and delivering unstructured digital content across the enterprise and beyond - to employees, customers and trading partners - that creates real business value 2.A necessity for e-business What is Enterprise Content Management ?

3. Managing Business Content : The Issues Business Challenges Exponential growth in content Personalized, integrated customer and trading partner service Efficient best practices Implementation of multi-channel strategies Globalization Regulatory compliance Technology Concerns Reduced costs of ownership Distribution of assets with robust security Ease of administration Content consistency across applications

4. Content Management is Converging Rich Media Video Audio Operational Content Statements, Invoices, Reports Scanned mail Fax Workgroup Documents Word Processing Spreadsheet Presentation e-mail Web Content HTML Graphic images Business content

5. Content Management is Converging Rich Media Video Audio Operational Content Statements, Invoices, Reports Scanned mail Fax Workgroup Documents Word Processing Spreadsheet Presentation e-mail Web Content HTML Graphic images Business content

6. Enterprise Content Management: The Business Impact Business Impact Increase productivity Reduce filing and distribution costs Reduce physical storage requirements COST SAVINGS Improve customer service and loyalty Reduce process cycle times Leverage brand assets to increase revenues The Real Payback business process with physical content same process using digital content refined process using digital content

7. Add your customer quote here Key Customer Offering: Customer Challenge: Add your information here Solution: Add your information here Value: Add your information here

8. Add your customer quote here Key Customer Offering: Customer Challenge: Add your information here Solution: Add your information here Value: Add your information here

9. Manage Information Across Your Business EMPLOYEES SCMERP CRM SUPPLIERSSUPPLIERS CUSTOMERSCUSTOMERS HTML Transaction Data HTML Transaction Data @ officee-mail reportsfax BANKING and FINANCE INSURANCERETAIL GOVERNMENTINDUSTRIAL e-Commerce

10. Deliver Personalized Content on Demand Scanned Paper & Fax e-mail ERP, SCM, CRM data Office documents and correspondence Audio, Video, Photo Web Content Invoices, Statements, Reports Business Content

11. Deliver Personalized Content on Demand Invoices, Statements, Reports Scanned Paper & Fax e-mail ERP, SCM, CRM data Office documents and correspondence Audio, Video, Photo Web Content Wireless & PDA Kiosk Portal / Browser Call Center Business Content

12. The Content Life Cycle Search Integration And Delivery Workflow Archive ENTERPRISE CONTENT MANAGEMENT Create, capture and manage all forms of unstructured content Integrate and distribute it to customers, partners and employees via the most effective and efficient channels Capture and Create Store and Manage Distribute and Transact Content Management System

13. ECM – Enabled Applications Customer ServiceOperational ProductivityRich Media Siebel, Customer Loyalty SAP, Vertical Applications, e-Records e-Commerce, e-Learning, Brand Assets ECM – Enabled Applications Customer ServiceOperational ProductivityRich Media Siebel, Customer Loyalty SAP, Vertical Applications, e-Records e-Commerce, e-Learning, Brand Assets Distribute IBM Delivers the Total Solution Create / Capture Content Management Other Content Sources: File Systems Databases IBM ECM Infrastructure Integration Layer

14. IBM Delivers the Total Solution … and More “We couldn't find the multiple technologies we needed with any other single vendor." -- Charles Schwab "With its ability to access data easily and efficiently across a number of different repositories, IBM clearly has the strategic implementation Norwich Union is seeking." -- Norwich Union (now Aviva) "IBM and Siebel solutions are helping us take a quantum leap forward in the areas of electronic data management and customer relations." -- Tryg-Baltica "We couldn't accept anything less than the highly scalable, reliable IBM e-business solutions at the core of ePlan." -- LeasePlan "With Enterprise Information Portal....we have our platform for future portal applications, building on what we already use." --Hewitt Associates Complete Offering Integration and Open Standards Leading Partnerships Complementary Infrastructure Scalable and Robust Platforms

15. Add your customer quote here Key Customer Offering: Customer Challenge: Add your information here Solution: Add your information here Value: Add your information here

16. The Return on Enterprise Content Management Increase profitability Improve security and extend access Improve customer loyalty and brand awareness Realize greater productivity and operational efficiencies content management … information integration … … asset distribution … transactions

17. MOVING FORWARD … Achieve a Return On Your Information Business Impact business process with physical content same process using digital content refined process using digital content Assess key business processes and identify content sources Move from physical to digital content Refine processes and leverage digital content for competitive advantage